It seems the “more money than sense” user niche is alive and well: supercar brand Lamborghini has announced own-brand smartphone and tablet offerings for the privileged few for whom owning the car just isn't enough.
The new range comprises a trio of smartphones and a tablet, and as you'd expect they're all priced well into four figures – that plus a trip to Russia.
That's where Lambo's mobile creations are being launched first – clearly it's a popular brand with the country's newly rich oligarchs – and checking out the images we'll openly say we're hopeful they won't be going any further.
We can live with the leather and the inevitable diamonds and rubies that tend to be par for the course on this type of luxury gadget, but Lamborghini seems to have been trying to design the devices to somehow actually look like its cars – not the smartest of moves, really.
There's a pair of feature phones – the TL688 Spyder and TL820 Spyder 2, which have 2in and 2.4in screens respectively, and a seriously basic specification (to give you an idea, the Spyder 2 counts 3G as one of its noteworthy features).
Next up is the TL700, which at least gives you Android 2.3 Gingerbread and a 3.7in touchscreen, though again the spec isn't really anything to write home about, while the design makes us think “BlackBerry Storm with a fake gold plastic case”. And not in a good way.
The only one of the four that looks in any way respectable is the L2800 tablet, with its 9.7in 1024×768 sapphire crystal display, 1.2GHz Qualcomm processor (single-core, we imagine), 5MP rear camera and Gingerbread (which will apparently be upgraded to Ice Cream Sandwich at some point).
It's the only one of Lambo's mobile offerings that isn't positively dripping in gold and black leather, and the visual touches just about manage to echo the car maker's design ethic without shoving it down your throat.
But as per usual, all the bling on the outside is cancelled out by the pedestrian spec on the inside - why sell a device with Lamborghini branding and Reliant Robin performance, as if wealthy types can't be trusted with anything more complex than Bluetooth? Which we're not sure is actually present, come to mention it.
Anyway, no doubt someone will pay the £1,000-plus asking price these babies will fetch when they go on sale in August. It just won't be me.
Via Unwired View