Just when we thought things were looking up. HTC has enjoyed some rare positive press recently thanks to the HTC One, launched just before MWC and named the best new device at the show itself.
But the good times are over. Today it's back to the familiar story of falling sales, decreasing margins and evaporating market share that has become an all-too-familiar tale of woe for HTC in recent times.
Now obviously the HTC One isn't actually on sale yet, and once its numbers are factored in things may well start looking up again for HTC – we'll just have to wait and see. But looking at the facts as they stand now, it has its work cut out.
HTC has revealed that total sales for the month of February brought in $11.37bn (£254m) in revenues, down 44% year on year and down 27% on January's total.
As TechCrunch points out, it's HTC's worst month since January 2010 - and considering the entire mobile industry has expanded in the past three years, it's effectively worse than that too.
Mercifully, HTC's monthly shout-out doesn't cover unit sales and profits (or otherwise), or else there'd be more scary figures being thrown about today.
And no matter how good the HTC One is, it's still just a single product, and HTC realistically needs multiple successes if it's going to turn things around. They don't all have to be high end, but they have to be good. Still, One's at least a start.