Intel – you remember them? They used to be big in the processor game, and weren't they working with Nokia on that MeeGo thing before Stephen Elop decided Windows Phone was the better approach?
OK, that's off the mark but the casual observer could be forgiven for taking that sort of view of Intel's recent mobile fortunes. Finally, though, Intel's chance to change all that is here, courtesy of the Lava XOLO X900, which launches on Monday April 23.
If that strikes you as an odd name for a smartphone it's probably because Lava is an Indian manufacturer and the XOLO X900 is destined only for the Sub-continent.
Its significance, however, is that it'll be the first consumer device to feature one of Intel's Medfield processors inside. And the familiar 'Intel Inside' swoosh so many of us are familiar with from the world of computing will no doubt become a bit more commonplace on mobiles when Motorola and Lenovo get their first wave of Intel-powered devices off the ground.
And for their sake, we hope they've got more to offer than the XOLO X900 appears to. We're talking a single-core 1.6 GHz Intel Atom Z2460 processor partnered by 1GB of RAM. Now fair enough, it may be unfair to jump to conclusions based on written specs, but it's pretty much up to Intel to come up with the proof.
As for the rest, we're looking at a 4.03in 1024 x 600 display, an 8-megapixel camera and integrated NFC, which is all well and good. Sadly, though, Intel's great hope will only have Android 2.3 Gingerbread on board at launch, which is quite a disappointment, though as is the norm we're promised that Ice Cream Sandwich is on the way.