BBM is many things to many people. To some, it's the best messaging platform on the planet, to others the unlikely glue that kept miscreants in contact during the riots a couple of years ago.
In the wake of the recent announcement to widen BBM's reach to iOS and Android this summer, former BlackBerry co-CEO Mike Lazaridis has been having his say, and it's fairly obvious which camp he falls into.
“BBM is by far the most compelling wireless experience and wireless social-networking environment,” Lazaridis said yesterday at a Bloomberg summit in Toronto.
Lazaridis founded BlackBerry parent company RIM with Jim Balsillie, and the pair remained at the helm until the start of last year, when the company's ailing fortunes led to both stepping down and current CEO Thorsten Heins taking over.
However, Lazaridis in particular has remained closely involved, and says the decision by Heins to expand BBM from a BlackBerry-only service to a standalone messaging app was one he fully supported.
“[Heins] is speaking to the confidence he has in the platform,” Lazaridis said. “Not only is BlackBerry back in a big way with BB10, he’s also showing he can expand that vision to other platforms.”
The former BB top man reckons his main regret from his final two years in charge of the company was not moving quicker to acquire QNX Software Systems – the company behind the platform BlackBerry 10 is based on.
BlackBerry Messenger is expected to land with all key features on iOS 6 and newer, and Android 4.0 and newer, though a specific launch date has still to be confirmed.
So over to BlackBerry fans: do you agree that BBM can do the business on Android and iOS. And what about you non-BB users – can you see yourself converting to BBM? Share your thoughts in the Comments!