Now that the dust has settled on another Mobile World Congress (MWC), we can chill out, sip on some coffee, and take stock of what it all means; how things are in the crazy old world of mobile.
For professional word manglers like me, we can do all that and take the added step of thinking out loud on paper, yielding such incredible features as Seven things we learned from MWC 2014. You heard me: INCREDIBLE.
In no particular order, here are seven things worth noting from last week’s show:
1. Samsung has gone all modest
It was around this time last year that we were all subjected to the frankly god-awful Samsung Galaxy S4 launch campaign, inexplicably fronted by child executive Jeremy Maxwell, who tap-danced – yes, tap-danced – at the eventual unveiling: a pseudo Broadway show. Sigh.
Samsung Galaxy S4 sales were ultimately lower than expected, and I genuinely believe that making outrageous claims like the S4 being “one of the most exciting products to hit the market since TVs went colour” played a part.
Fast-forward to the present day and the world’s number one mobile manufacturer ditched the glitz and glam, and lowered itself to sharing the proverbial stage with the rest of the industry, humbly launching the Samsung Galaxy S5 at MWC.
What’s more, the Samsung Galaxy S5 was developed with the consumer in mind. Or at least, that’s what the marketing guys came up with.
Still, I’m liking this new modest thing. Long may it continue, and long may Jeremy Maxwell find himself unemployed.
2. HTC is in no rush to launch the One Two (M8)
The HTC One is now over a year old, so there are two ways to look at this: 1. HTC has seriously messed up, allowing the Samsung Galaxy S5 and the Sony Xperia Z2 to launch before the inevitable HTC One Two (codename: M8), or 2. The Taiwanese are playing it cool, knowing that they’ll blow us all away on March 25 with dual camera sensors and that.
You have to think that nothing much will change between now and the March 25 launch, and I reckon HTC could’ve debuted the One Two in some capacity – even if it was locked behind a glass cabinet like the HTC Flyer was three years ago.
But clearly it chose not to do so. Heck, it’s usually best to take your time and get these things right. Just make this One Two launch event a good one, guys, lest HTC go down the tubes.
3. Nokia is serious about its low-end ambitions
Ok, admittedly there wasn’t much doubt that Nokia was interested in the low end prior to MWC, but it’s clearly so interested that it’s willing to take the frankly baffling step of releasing low-end phones rocking a bastardised version of Android without Google Play access (now hacked, incidentally).
Well into the eleventh hour, many people had their doubts about the existence of the Nokia X, despite the mounting evidence, but it’s very much a reality. And so is the Nokia X+. And the Nokia XL.
And the low-end Nokia fun didn’t end there. Make room in your brains for the Nokia Asha 220 and Asha 230, the former coming in at €29 and being the Finns’ cheapest internet-enabled phone to date.
And Nokia’s still not done! Jussi Nevanlinna, Nokia VP’s of marketing for mobile yells: “We will be announcing more products in the family over the course of the next year, and the price range it covers will change to suit the markets. We will be taking Nokia X into even more affordable price points.”
Cheap Nokia phones for everyone!
Well, I had intended to shove all seven points in one feature, but unsurprisingly I’ve rambled on for longer than expected and resultantly will have to continue on Thursday. Until then!