Even being nestled under the wing of Android owner Google couldn’t stop Motorola hemorrhaging money, though cynics would suggest that Googs was only ever interested in the patents.
Lenovo boss Yang Yuanqing (a name worth remembering, and a man with utterly fantastic hair) has been spouting words pertaining to the Chinese manufacturer’s imminent Motorola takeover, and he reckons he can turn things around in a matter of months.
To be fair to big Yang, Lenovo took fifth place in IDC’s 2013 smartphone shipments chart, and fourth place for Q4 – behind only Apple, Samsung and Huawei. Clearly they’re doing something right.
- Cut expenses (which will happen naturally with the “combined scale” of Motorola and Lenovo)
- Storm China with the Motorola brand
- Expand into emerging markets
- More devices with the Motorola logo on ‘em on the whole, including premium products
Sounds like a fairly sound strategy. Recently the manufacturer has been very much focused on the US, and only the wallet-friendly Moto G has convinced us that Motorola is worth paying attention to at all.
"In a few quarters we can turn around the business," Yang tells the ‘berg. "I am confident that from day 1 after closing, these businesses will quickly begin contributing to our performance and develop into pillars for long-term, sustainable growth.”
Good luck to you, sir.