Things might be going swimmingly for Samsung, but it doesn't look so rosy for Korean neighbour LG, with good ole' Lucky Goldstar having shifted its projected smartphone sales figure for the year downwards by around 20%.
LG now says it will sell 24 million units over the year – that's down from the 30 million it was hoping for prevously – but it says things are on the right track again now despite a bit of a rocky patch.
It would say that, of course, but Park Jong-Seok, head of LG's handset division, still manages to sound moderately convincing when he tells us: “Our overall performance is gradually improving ... but it's difficult to give a precise prediction when our business will turn around due to a fast changing external market environment.”
Things looked pretty good for LG back in February when it delivered a 3D double whammy at Mobile World Congress with the arrival of the Optimus 3D and the Optimus Pad. Throw in the Optimus 2X – one of a couple of handsets adamantly claiming to be the world's most powerful smartphone at the time – and you had what looked like a fairly powerful mobile arsenal.
So what went wrong? Well, it's taken an age for those 3D devices to arrive, for starters, with the Optimus 3D only having finally gone on sale just recently.
And then there's the ongoing suspicion that mobile 3D is pretty gimmicky anyway, and that no-one really wants it. LG's sales figures don't seem to be putting up much of an argument.
Harsh? Perhaps, and we'll probably know more a year from now. Yet despite all LG's 3D fanfare in February, we're nearly six months on and HTC is the only other serious mobile player that's shows any real interest in 3D since then. There's surely a lesson there...