LG cuts sales forecasts; are consumers finally seeing through 3D?

LG cuts sales forecasts; are consumers finally seeing through 3D?Things might be going swimmingly for Samsung, but it doesn't look so rosy for Korean neighbour LG, with good ole' Lucky Goldstar having shifted its projected smartphone sales figure for the year downwards by around 20%.

LG now says it will sell 24 million units over the year – that's down from the 30 million it was hoping for prevously – but it says things are on the right track again now despite a bit of a rocky patch.

It would say that, of course, but Park Jong-Seok, head of LG's handset division, still manages to sound moderately convincing when he tells us: “Our overall performance is gradually improving ... but it's difficult to give a precise prediction when our business will turn around due to a fast changing external market environment.”

Things looked pretty good for LG back in February when it delivered a 3D double whammy at Mobile World Congress with the arrival of the Optimus 3D and the Optimus Pad. Throw in the Optimus 2X – one of a couple of handsets adamantly claiming to be the world's most powerful smartphone at the time – and you had what looked like a fairly powerful mobile arsenal.

So what went wrong? Well, it's taken an age for those 3D devices to arrive, for starters, with the Optimus 3D only having finally gone on sale just recently.

And then there's the ongoing suspicion that mobile 3D is pretty gimmicky anyway, and that no-one really wants it. LG's sales figures don't seem to be putting up much of an argument.

Harsh? Perhaps, and we'll probably know more a year from now. Yet despite all LG's 3D fanfare in February, we're nearly six months on and HTC is the only other serious mobile player that's shows any real interest in 3D since then. There's surely a lesson there...

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JanSt / MOD  Jul. 10, 2011 at 12:05

Pinning that on 3D is a bit ****cough*** one-dimensional, dontcha think?
WP7 flopped and LG built the king of WP7 flops, now selling for 30% of its launch price. They also released a few megafloppy nonsmart phones to cover all bases. Those too landed in the networks' bargain bins.
LG's dualcore Android had fw-issues upon launch, and it too is already seeing price cuts...

So, a) Android doesn't guarantee a company's viability - ask smoking Sony Ericsson.
b ) Maybe LG just isn't good? They flopped in non-smart, Wp7, Android, 3D and dual-core. For years they were riding the Viewty in a way reminiscent of Motorola and the RAZR.

scottydoguk2008  Jul. 10, 2011 at 15:33

The thing really bad about LG's phone is the lack of updates. A Year on from android 2.2 froyo and their flagship phones still come with this pre-insalled with the promise of an update. Look at gt540 went 2.1 cupcake when froyo was getting old. Stay away from LG if you want the latest Firmwares

rmps  Jul. 10, 2011 at 18:29

Hmmmm...the LG Optimus 3D has only been on sale for 3 days in the UK (10 days if you included a couple of selected outlets). It hasn't yet gone on sale in the US. I guess some people are just determined that 3D is a fad.

Guan  Jul. 11, 2011 at 01:45

oh look more mobot bashing of 3D! :p
3D is not at fault here, LG are! After saying "due to a fast changing external market environment" and then making everyone wait 6 months for a product (not to mention being still stuck on 2.2 across the flagship phones), I'd hand Park Jong-Seok his marching orders!
Had this;
a) Launched within a couple of weeks of the SGS2 and
b) Had similar build quality to the S2 (just because it has 2 cameras and dual channel memory doesn't mean it should be double the bulk).

The Optimus 3D would've been THE Phone to have!

morpheus  Jul. 11, 2011 at 11:15

I have the LG Optimus 2X - The worlds first dual core smartphone, woo hoo - NOT.

The phone itself is decent, feels very solid and is potentially very fast - I say potentially because the phone is let down by LG's **** software.

I have had to root mine and put a custom rom on it which has improved it no end, but before I did that, it was dog slow (slower than my wife's HTC Desire) and battery live was about 30 seconds....

The thing is, people shouldn't be forced to shell out £400+ on a dual core smart phone that needs to be hacked to be any good. And you are hardly likely to appeal to the mass market if you have to void your warranty and risk bricking your phone to get it to work now is it?


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