Flexible and unbreakable are two words commonly associated with Samsung, though we’ve yet to see the South Koreans make good on their threats.
Not to be outdone, fellow South Korean manufacturer and heated rival LG is set to debut a 5in “unbreakable and flexible” display this week.
That’s the word straight from LG’s mouth, with the technology heading to the Society for Information Display’s (SID) Display Week 2013.
A press release yells: “For the first time to the public, the company will unveil an unbreakable and flexible 5- inch plastic OLED panel for mobile devices.
“The development comes at a crucial time when smart devices are being used more than ever and at increased risk for damage from drops, hits, and other accidents.”
Other thingies of interest include a curved 55in OLED TV, and a 5in HD LCD panel for smartphones with just 1mm bezel, the latter highlighting LG's “commitment to heightened design standards based on borderless technology”.
It’s not clear when these advancements will make it onto shelves, but you can bet LG will be doing its damnedest to ensure it beats Samsung to the proverbial punch.
Late last month, LG promised to release a smartphone with a flexible display in Q4. LG Optimus G2? Mibbe.