Most of the top smartphone lines have their own specific name – Xperia, Galaxy, Lumia, that kind of thing. The idea is to add prestige and create a strong brand identity people can relate to.
Sometimes it works, sometimes it doesn't. And if the latest rumours from the Far East are to be believed, LG believes the Optimus name falls into the second group.
We've heard nothing about this before now, so can only report the rumours as they've appeared, but according to Korea's Chosun.Biz, LG is considering a change of name for its high-end smartphone line.
The Optimus name isn't likely to be ditched altogether, it seems, but could find itself limited to LG's mid-range offerings, with an all-new title chosen for the flagship range. The report suggests LG is considering just going with the "G" title (as in Optimus G, Optimus G2) on its own.
LG is also reported to be working on a new design “language” that will cut across its entire product portfolio (not just mobile), so the new name could have something to do with that.
A name's just a name, of course, but as HTC's handling of its Desire and One product lines over the past couple of years have proved, getting things wrong can have a very real negative impact.
After all, we're all suckers for a pretty face and a good body, but having a nice name ain't bad either.