There's been a fair bit of chatter about the LG Optimus G successor (tentatively labelled the LG G2) lately, culminating in LG's announcement through the week that it'll come packing some Snapdragon 800 silicone on the inside.
So it's hard not to speculate when we hear the Koreans have scheduled an event in New York City for August 7 – just the other side of six weeks away.
Of course, with literally no further details known at this stage, it could be anything. Or if LG plans to follow Samsung's example it could be everything.
But surely it's no accident that the Snapdragon 800 announcement came out just days before the New York event pops up on the calendar?
We were already thinking IFA at the start of September would be a natural stage for the G2's unveiling, but a dedicated launch event in North America in early August would still leave the possibility of a European reveal a month later.
Aside from Qualcomm's latest processor we still know very little about LG's next flagship (aside from the likely dropping of the “Optimus” branding).
But with LG promising a device that will “in many ways be the industry’s best smartphone by which all other devices will be measured”, we're hoping for something pretty decent.