For some reason mobile phone ads are almost invariably terrible, with marketing geniuses frequently attempting to spice up ye olde portable rectangles with a dose of humour.
Unfortunately, humour is entirely subjective; what’s funny to me might not be funny to that guy over there, and I reckon you could probably count on one hand the number of people laughing at LG’s ‘Most Human Phone Ever’ ad for the G Flex.
The consensus is that the ‘Most Human Phone Ever’ promo is an early front-runner for Worst Mobile Phone Ad of 2014, and it comes as no surprise to find that it’s actually been taken down at the source.
Of course, this is space year 2014AD, and nothing ever gets truly removed from the interwebs. Thanks to Pop Culture Media, you can check out the 'Most Human Phone Ever’ on YouTube right now.
The more I think about it, the less I actually understand it. The implication is clearly that the LG G Flex feels quite natural thanks to its curved display, but why does that mean it’s comparable to holding a mouth and ear up to your face?
Furthermore, why is the guy holding an ear to his ear, and a mouth to his mouth? Answers on a postcard.