LG has decided to beat the MWC crush by semi-announcing the LG G2 mini just days before the big annual mobile circus kicks off in Barcelona on Monday.
Repeating the same trick it pulled last year, LG has detailed its MWC wares early but has held back on things like official high-quality images to at least have something else to reveal at the show itself.
Not that we didn't see it coming anyway thanks to LG teasing the G2 mini on its own Facebook page just a week ago – even if it didn't actually say the phone in question was in fact the G2 mini.
But it was, and it is, so let's have a look at its credentials.
From a size point of view it's not much of a “mini”, with its display size coming in at a still-substantial 4.7in (rather than the full-fat G2's 5.2in). More disappointing is that the resolution is just 540 x 960, rather than the hoped for 720p.
LG has also ditched the G2's Snapdragon 800 processor for a 1.2GHz Snapdragon 400 on its little brother, and has also dropped the on-board storage to 8GB.
Then there's the camera, which is an 8MP unit rather than the full-blown G2's 13MP, but at least Android 4.4 KitKat is pre-installed.
It's all about driving down cost, with the G2 mini's rollout schedule kicking off in Russia and neighbouring countries in March, to be followed by the Middle East, Latin America, Asia and Europe. All the finer details will be clarified at MWC next week.
So to sum up, LG has announced a smartphone that's nearly the same size as the LG G2, but otherwise has a completely different spec, is aimed at different markets and will be touching down more than half a year after the phone it's supposedly based on.
And people wonder why we have a problem with the whole “mini” thing.