LG has launched the G2, it's latest flagship Android smartphone that succeeds the Optimus G and checks in with a near-borderless 5.2in display and a spec that's a match for the best around.
That's a 1080p display, as if you needed to ask, and it's apparently extremely bright too, LG tells us. 450 nits bright, in case that actually means something to you.
It takes up so much of the front of the LG G2 that there's no room for even a single button, and there are none on the side either. Instead, both the power and volume up/down buttons are arranged under the camera sensor on the back.
Moving under the surface, there's a Qualcomm Snapdragon 800 processor speeding along at a mighty 2.3GHz, 2GB of RAM, 32GB of storage plus a 13-megapixel camera with some pretty fancy OIS too.
That Snapdragon 800 chip is a real powerhouse and together with the True HD IPS+ display will suck up a fair bit of juice, so just as well LG has found space for a 3,000mAh battery inside the G2's shell.
Part of the reason for that space is the screen size, though with a skinny bezel and no buttons on the front, its 138.5 x 70.9mm footprint is hardly massive. Where it does give some slinkiness away, as it were, is in its 8.9mm thickness.
But this is a top-end device in all departments, and given the screen size and clean, button-free edge it's hardly a chunky waistline and at 143g it isn't overly heavy either.
On the software side there's support for 4K video and 7.1 surround sound audio, which is rather nifty, and of course it's 4G LTE capable too, so will play along with EE, Vodafone and O2 when it goes on sale locally.
And that's probably the best news of all, since with the majority of the UK's networks about to go 4G-live, LG has decided to end its local flagship go-slow and put us back in step with other leading global markets.
That means that while we still don't know the exact date the LG G2 will go on sale locally, we can tell you it'll be within the next eight weeks.