LG has fired out press invites to a series of launch events around the globe on 27 and 28 May, which will surely see its latest G3 smartphone flagship unveiled to the world for the first time.
The invitation doesn't mention the G3 by name, but the high-profile nature of the co-ordinated global launch effort – not to mention the rate G3-related leaks are popping up right now – leaves little doubt.
The events will take place in New York, London and San Francisco on the 27th, and Seoul, Singapore and Istanbul the next day.
The invite itself doesn't give a whole lot away. What we do get is a quote from 19th century American writer Ralph Waldo Emerson – “to be simple is to be great” – that in reality is only really significant in that the G in “great” is styled like the G in G2 (and, obviously G3).
Any remaining doubts we might have had were effectively stopped in their tracks by LG's confirmation during its latest earnings announcement this week that the G3 would launch by the end of the second quarter.
That said, the emphasis on the G in the invite could also be a reference to the LG G Watch, which could well be announced at the same time.
As for what is likely to be simple about the LG G3, we're not altogether sure. It could be a reference to a specific feature or simply a nice, blue-sky motto to hang marketing baubles on. We'll just have to wait and see.
What is interesting is that the invite's background looks for all the world like a brushed aluminium finish, which would mark a departure for LG given that it's exclusively used plastic on its Android phones before now.
Via The Verge