The spanking new Google Nexus 4 has grabbed its fair share of headlines over the past few months, combining decidedly impressive specs with a rather wallet-friendly price tag.
However, resultantly, the Google Nexus 4 has proved nigh on impossible to pin down, and now LG assures us it’s a result of “huge demand”. Honest.
As widely reported, the Google Nexus 4 sold out in little more than 30 minutes when it went on sale in mid-November, with the 8GB model at just £239 and the 16GB weighing in at £279.
The elusive Google Nexus 4 reappeared on Google Play in the UK earlier this week, but the shipping time for the 16GB model has crept to 6-7 weeks, while the 8GB model is “SOLD OUT” again.
There are various theories doing the rounds: Google and LG genuinely failed to anticipate demand; LG is struggling to meet demand, much to Google’s chagrin; or maybe it’s all a big conspiracy to keep the Google Nexus 4 in the limelight.
Speaking to CNET UK, Andy Coughlin, head of LG Mobile in the UK, says the Google Nexus 4 "had proven extremely popular, and as such retailers have been met with huge demand.
"We are working closely with Google to ensure that those who wish to purchase a handset are able to do so.”
With regards to supply and demand, Andy explains: “As with any sales process, LG supplies product quantities against partners'/customers' (ie retailers, operators etc) forecasts. Demand via the Play Store has been very high in this instance.”
Interesting stuff. In any case, it looks like consumers in the UK are looking at mid-to-late January – or even February – before getting their hands on the Google Nexus 4.
All this fuss over an LG handset. Excellent.