LG: Google Nexus 4 shortages due to ‘huge demand’

LG: Google Nexus 4 shortages due to ‘huge demand’The spanking new Google Nexus 4 has grabbed its fair share of headlines over the past few months, combining decidedly impressive specs with a rather wallet-friendly price tag.

However, resultantly, the Google Nexus 4 has proved nigh on impossible to pin down, and now LG assures us it’s a result of “huge demand”. Honest.

As widely reported, the Google Nexus 4 sold out in little more than 30 minutes when it went on sale in mid-November, with the 8GB model at just £239 and the 16GB weighing in at £279.

The elusive Google Nexus 4 reappeared on Google Play in the UK earlier this week, but the shipping time for the 16GB model has crept to 6-7 weeks, while the 8GB model is “SOLD OUT” again.

There are various theories doing the rounds: Google and LG genuinely failed to anticipate demand; LG is struggling to meet demand, much to Google’s chagrin; or maybe it’s all a big conspiracy to keep the Google Nexus 4 in the limelight.

Speaking to CNET UK, Andy Coughlin, head of LG Mobile in the UK, says the Google Nexus 4 "had proven extremely popular, and as such retailers have been met with huge demand.

"We are working closely with Google to ensure that those who wish to purchase a handset are able to do so.”

With regards to supply and demand, Andy explains: “As with any sales process, LG supplies product quantities against partners'/customers' (ie retailers, operators etc) forecasts. Demand via the Play Store has been very high in this instance.”

Interesting stuff. In any case, it looks like consumers in the UK are looking at mid-to-late January – or even February – before getting their hands on the Google Nexus 4.

All this fuss over an LG handset. Excellent.

Read more about: Google Nexus 4Android

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23 comments

Pondlife  Dec. 7, 2012 at 14:23

More problems this time than just numbers in that they aren't sending out earliest orders first it seems..
Oh and one rumour I saw claims that they've only allowed 30,000 for the uk this time around...

CTPAHHIK  Dec. 7, 2012 at 14:45

Huh? I thought this is related to short supply.

Anyways, there seems to be a shortage in Qualcomm chips, so unless big Q get's their sh*t together, there won't be Nexus 4 for a while.

Pondlife  Dec. 7, 2012 at 15:36

Aren't those the ones due to be in the 5" htc's too?

LordLardy  Dec. 7, 2012 at 15:44

"All this fuss over an LG handset" I think you are missing the key point here.
It is not about the manufacturer, the popularity and the hype (if there is any) is due to the fact that this product is being sold as the current "Google" phone device which will receive stock Android and first hand updates, very much like an iPhone sold by Apple.

Pondlife  Dec. 7, 2012 at 15:48

Same last year as the Galaxy Nexus and that had negligible sales according to samsung..

mrew42  Dec. 7, 2012 at 16:42

But the price here is what makes it a winner

Pondlife  Dec. 7, 2012 at 23:01

Still seems like interest in it caught them napping

matt101101 / MOD  Dec. 8, 2012 at 17:36

But the price here is what makes it a winner
Precisely. The shops selling them for £400/on rip off contracts all have loads of stock. It's not just demand for the phone, it's demand for the phone at Google's price point.

Pondlife  Dec. 9, 2012 at 02:14

matt101101 / MOD  Dec. 9, 2012 at 02:17

Getting slightly less appealing
http://www.androidcentral.com/google-edits-nexus-4-online-help-manual-removes-reference-usb-gadget-support

I saw that on Twitter, do you use USB OTG?

Pondlife  Dec. 9, 2012 at 02:32

Was planning to with it having restricted storage. It's not a disaster, but it's not exactly handy.

matt101101 / MOD  Dec. 9, 2012 at 02:43

Was planning to with it having restricted storage. It's not a disaster, but it's not exactly handy.
It may well still work, especially if it's just a software issue (the Optimus G supports OTG).

Pondlife  Dec. 9, 2012 at 03:05

Definitely doesn't atm, and bad sign that they've removed it from the online manual. But yeah maybe google will get it working. Read some theories that the phone doesn't supply enough voltage through the port but seems like guesswork rather than facts..

matt101101 / MOD  Dec. 9, 2012 at 03:55

With all the software issues, delays and now this, I'm starting to feel quite relieved that me and the Nexus 4 never ended up crossing paths.

Pondlife  Dec. 9, 2012 at 04:03

I'm more shocked by the cricket atm

matt101101 / MOD  Dec. 9, 2012 at 04:06

I'm more shocked by the cricket atm
Eh?

Pondlife  Dec. 9, 2012 at 04:11

Sorry, only reason I'm still up is the India England match.
Still found the phone impressive in use.

matt101101 / MOD  Dec. 9, 2012 at 04:47

Sorry, only reason I'm still up is the India England match.
Still found the phone impressive in use.

It's arrived already? Or do you mean when you used it in a shop? Cricket is utter ****, there's no two ways about it :p.

MadAsHeck  Dec. 11, 2012 at 01:03

Tomorrow will be 4 weeks. "Annoyed" does not even come close to how I feel when new orders are being filled next day but Nov. 13th orders continue to sit there. They have only this week to ship to me. It is not enough to cancel, threaten them will a loss of business or even to make numerous comments on the net. Heads need to roll in operations and customer service. Both Senior VP's need to go (even with all their millions of dollars in bonuses)! That is why they will hear from me via registered mail. Here is where you need to go: http://www.google.com/about/company/facts/management/

Pondlife  Dec. 11, 2012 at 17:03

Maybe your a dreamer...

CTPAHHIK  Dec. 11, 2012 at 18:08

My Suggestion - Do not buy it. I never placed an order and never will.

Pondlife  Dec. 11, 2012 at 18:14

Fair enough. Nothing else gives as much bang for your buck though

matt101101 / MOD  Dec. 11, 2012 at 18:31

Fair enough. Nothing else gives as much bang for your buck though
Waiting 6 weeks for something that doesn't have wheels and an engine isn't something I'd be willing to do, tbf.

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