So today's big Nexus announcement was just the launch of a white version of the Nexus 4, which is a let-down to all those who were hoping the stock Google device would get a spec refresh too.
But there's more – a top LG executive has let slip that the Korean firm is done with the Nexus brand altogether for the time being. In other words, if the Nexus 5 is real, LG isn't making it.
The Google Nexus 4 launched back in October last year, and it's hard to draw any real conclusions at this point as to how well either Google or LG think it's performed.
Like with the HTC One, serious stock shortages tarnished the initial launch halo – which didn't leave Google too impressed – but since then both sides have seemingly just been getting on with it, and LG remained a strong candidate, it seemed, to be trusted with the manufacturing of the next Nexus handset – the so-called Nexus 5.
But that was before LG Mobile Europe VP Won Kim shot down any such speculation, stating that LG was happy with the Nexus 4's success but said there was little to gain from a follow-up.
Speaking to Dutch site All About Phones, Won is reported as saying: “the Nexus 4 was a great success despite the production problems for us and Google. However we do not need such a marketing success again.”
He also ruled out any chances of a vanilla Android “Google Edition” of the Optimus G Pro or any of its other top-tier handsets for the time being.
“We have no plans to provide our devices like Samsung has now done [with the Galaxy S4],” he said. “This has no added value for us without our own skins.”
Since the interview appeared and started attracting attention, however, LG has embarked on a bit of a PR offensive to try and play down the remarks.
“What Won Kim said is that we are not currently working on a Nexus 5, which is true. But that doesn’t mean we would turn down the opportunity,” the company said today in a statement.
Make of that what you will.