Yes, it's childish to think of large electronics multinationals as having personal character traits, but when it comes to LG it's hard to avoid it – the description “oddball” just seems to fit so well.
Here we have the company that gave us the excellent Google Nexus 4, but seems incapable of making enough to meet demand. This week it announced the Optimus G Pro in Korea, and there's widespread talk of an Optimus G2 in the works. Yet the original Optimus G is only now set to actually go on sale in the UK for the first time.
I actually did a bit of a double-take when I saw the news confirmed that the UK was one of the 50 countries LG was rolling the Optimus G out in at the end of the month. With all this talk of the Optimus G2 and Optimus G Pro it took a moment to sink in that it's not actually out here yet.
It's not been available elsewhere for an eternity, to be fair, but we are a good few months behind the curve compared to the US, Korea and Japan.
A quick reminder of the specs on offer: we're talking a Qualcomm Snapdragon S4 Pro quad-core CPU, 2GB of RAM, a 4.7in TrueHD IPS+ display measuring 1,280 x 768 pixels in size, either a 13-megapixel or an 8-megapixel camera (we're not sure which the UK version will have) and Android Jelly Bean.
The LG Optimus G also comes packing a 4G LTE radio, so expect EE to be among the launch carriers on its high-speed 4G tariffs.
In all, it's certainly no slouch, but it has to be said an end-January local launch does seem highly strange. With the mobile industry primed and ready for all kinds of new smartphone treats to be unveiled at MWC (possibly some by LG itself), plus several more than capable rivals already established on the market, it's almost hard to see any point in LG launching it in the UK at all.
If there was a good time to pounce it would have been before Christmas. We imagine LG would have reached that million sales milestone sooner than this week had it done so.