We already gave the LG Optimus G a fair bit of exposure a few weeks ago, noting its quad-core Snapdragon CPU, 4G LTE goodness and a pretty nifty-sounding 4.8in screen.
Now LG has officially launched its new saviour over in South Korea, where it goes on sale next week. As for the UK, we shouldn't have to wait more than a month or two for its local arrival, hopefully on LTE.
The Optimus G does come packing a serious spec: Qualcomm's Krait S4 Pro quad-core processor is paired with 2GB of RAM for some serious power and multitasking capabilities.
Throw in a 4.7in TrueHD IPS+ display with a 1280 x 768 pixel resolution and LG's Zerogap Touch tech (the company's own take on the closer-to-the-surface display thing everyone seems to be doing these days) – oh, and a 13-megapixel camera – and you've got one high-flying son of a smartphone.
There's only one blot on its copybook, and that's the presence of mere Ice Cream Sandwich-flavoured Android rather than the newer Jelly Bean, plus there's no word of when the update will be rolled out, so that's a double-negative in our book.
We hear the 13MP camera – which LG is actually quite chuffed with, judging by the press release – might not actually make it to all markets, so that could be another setback, but otherwise it sounds like an interesting left-field option that could potentially add to the UK's new-look smartphone landscape in the run-up to Christmas.
More on local availability when we have it.