The massive LG Optimus Vu has popped up on our news radar a fair bit recently considering we weren't even aware of its existence a couple of weeks ago.
But instead of waiting for Mobile World Congress to unveil its oversized new smartphone contender, LG has decided to bring the speculation to an abrupt end by making it official now.
Unsurprisingly for a device with a 5in screen, and more importantly a 4:3 aspect ratio, the Optimus Vu certainly makes a visual impact. We're not altogether sure it's a positive one either, as the wider-than-usual chassis looks a little ungainly, not helped by the waferish 8.5mm thickness.
Still, given that the stylus-friendly screen is an IPS LCD panel running at 1024 x 768, you'll inevitably learn to live with its awkward-looking appearance.
On the inside is a speedy 4G LTE radio (for those that can actually use it), along with a 1.5GHz dual-core processor (unspecified), 1GB of DDR2 RAM and 32GB of storage, plus an 8-megapixel camera with autofocus and LED flash. That huge display is bound to be a real power-drain, so it's no surprise that the battery is a huge 2080mAh unit.
At present it's only Android 2.3 Gingerbread on board, but LG says an upgrade to Android 3.0 Ice Cream Sandwich will be rolled out within the next three months.
As with Samsung and its Galaxy Note, LG is pitching the Optimus Vu as a smartphone/tablet hybrid with benefits, and a bunch of on-board tools are provided for you to get the maximum advantage from that big display.
While the Galaxy Note has the S-Pen, LG's stylus add-on is referred to as a Rubberdium pen, though it does pretty much the same job, allowing you to scribble notes directly onto the screen.
The QuickClip hotkey is another bespoke new feature, giving you the convenience of being able to capture screenshots and memos with a single push.
The Optimus Vu will ship with a range of productivity apps on board, including Polaris Office, which enables you to open documents, spreadsheets and presentations and take full advantage of that 4:3 ratio screen.
There's nothing yet about when the Optimus Vu will go on sale, but it's sure to be present at MWC at the end of the month for us to get a closer look.
Via LG (translated)