Say what you will about LG, but it has a decent record of bringing “world’s first”s to market, including the LG Optimus 2X (world’s first dual-core smartphone) and the LG Optimus 3D (world’s first autostereoscopic smartphone).
Now it’s promising one of the first smartphones with a flexible display, penciled in for a Q4 launch.
South Korean rivals LG and Samsung have a long history of talking up flexible smartphone displays, but we’ve yet to move beyond tradeshow demos and crazy YouTube videos.
It’s not clear exactly how LG’s flexible smartphone display will be adopted. At one end of the scale, it could simply add durability; at the other end, it might be a fully flexible phone. Probably somewhere in the middle. Er, whatever that means.
LG’s first quarter profit fell 91% year-on-year, from 247.5 billion won to 22 billion, and the South Korean manufacturer is expected to put more weight behind its mobile division in order to turn ship around.
As quoted on The Wall Street Journal, Sanford C. Bernstein analyst Mark Newman talked LG Q1 results: "Handset operating margin improved considerably and smartphone shipments were impressive too, but that was largely in line with recent bullish expectations.”
LG's current flagship is the impressive LG Optimus G Pro, and it's tipped to be succeeded by the LG Optimus G2 later this year.