Coming up with memorable product names is no exact science, but I'd wager you'd go a long way before you'd find anyone even remotely stimulated by the name Pro Lite Dual.
That's what LG has decided to call its latest smartphone offering, a 5.5in phablet that aside from its utterly forgetful name, also comes with a stylus and a low, low price.
As the phablet sector has grown, we've started to see various sub-sets emerging, and the LG Pro Lite Dual brings two of them together: it has a stylus, and a low-end spec despite the plus-size screen.
With its 1GHz dual-core processor, 1GB of RAM and an expandable 8GB of internal storage, it won't be setting the world on fire in terms of performance.
The screen is big but not overly clever – it's 5.5in across but only has a qHD resolution of 960 x 540 – and the camera is an unspecified 8MP job. The one major plus point afforded by the large overall size is that the battery has a generous 3140mAh capacity.
On the down side, LG is shipping its low-cost phablet with the decidedly dated Android 4.1.2 on board, which is hard to justify at this stage of the game.
The Pro Lite Dual is debuting in Russia for a SIM-free £248 (equivalent), but even if it does come to local shores (and it quite possibly won't), it's hard to see LG selling them in anything approaching serious numbers. No matter what it calls it.