LG's third-generation Vu 3 phablet announced its existence a couple of weeks back through a couple of leaked screenshots, and now it's back for another bite of the publicity pie.
And this time there's a fair bit of meat, too, in the form of some claimed headline specs for the 4:3 aspect handset, and the news that it'll be announced at IFA 2013 on September 4.
It all comes to us courtesy of Korean site Asiae.co.kr, and while we have no idea whether the specs are legit, they seem sensible enough to be the real deal.
Starting with the display, LG is reportedly upsizing from the current model's 5in panel to a slightly bigger 5.2in screen. The screenshot leak had already told us to expect a resolution of 1280 x 960, which means a pixel density of 307ppi – nothing to write home about by 2013 standards.
You won't be surprised to hear LG is opting for the Snapdragon 800 processor – who isn't these days? – and the Vu 3 will also be LTE-Advanced capable, not that it matters much to us in the UK.
Should the prediction of a September 4 announcement be accurate, it will mean a direct clash with Samsung's own big pre-IFA event where it will unveil the Galaxy Note 3 – the Vu 3's direct rival.
It's nothing if not ballsy from LG. Let's hope a few people actually turn up.