LG is the latest phone maker to get hit by some leak action this week, with the phone in question the Android-powered Optimus Me P350.
Yet while the P350 is part of the same Optimus line that's bringing the fearsomely powerful Optimus 2X to the UK next month, it's a very different breed of device.
In fact, from what we can gather it's likely to be at the polar opposite of the smartphone scale to its formidable stablemate – an entry level option to tempt those making the switch to a smartphone for the first time.
FoneArena doesn't list a display size, but from the images we'd peg it at around 3.2in. The resolution, however, is known: a decidedly average 320 x 480 pixels, though both figures should be in keeping with its entry-level smartphone rivals.
There's just the one camera, and it's a limited 3-megapixel affair with no flash or zoom, while you also only get 140MB of internal memory to play with. Need any more and you'll have to supply a microSD card.
Bluetooth, Wi-Fi and 3G networking are all present and correct, but you'll have to make do with Android 2.2 Froyo as LG hasn't seen fit to load Gingerbread on board. The P350 is listed as being good for five hours of talktime, and around 18 days on standby.
The rest of the specification – as well as the all-important price – remain a mystery for now, but it's safe to say we've got another contender for budget-friendly smartphone bragging rights here.