No-one likes a tease, Sony.

Jango Mar. 7, 2015 at 17:00

If you were hoping for some Xperia Z4 news during MWC, no doubt you were left pretty disappointed that the device did not make an appearance at all.

However, according to Sony's PR Chief Tim Harrisons, we aren't going to be waiting a full calendar year for the release of the Z4 so considering the Z3 was released last September we could well be looking at a release date this summer.

That date might be not too far away so it seems quite a strange decision that Sony did not want to bring the Z4 along to Barcelona. Expect another announcement over the next few weeks.

Add a comment

6 comments

One could argue the "why even try" case?!
Why try and stink against the SGS6 and One M9 onslaught? Especially since the absence of the Z4 created a lot of free PR!?
And lets be honest: Microsoft e.g. launched new devices at MWC, but NOT any new flagship.
Instead? Slightly bumped up old devices with the Microsoft logo as the main new feature.
And okay, they went some way to correct nonsense naming by calling the Lumia 1320 successor 640 XL instead of 13xx. The 1320, size aside, never belonged in a line with the 1020 and 1520.
And who remembers any of the other also ran events?
Not to mention that Sony did launch a tab and some midrangers.

PS:
I'd be tempted to call Htc the main tease.
The M8 was no significant upgrade from the M7. And until the new camera gets some hands-on testing, I do not consider the M9 anything but a tease.

PPS:
And I don't even like Sony

I guess this means there is no flagship every 6 months malarkey now

And that is good.
Though - that new M-series device seems quite flagshippy, doesn't it?

The Aqua M4 is a high end Mid ranger for sub £300 if they bring it here without throwing a big British premium tax on it.

It could be a real game changer in truth because that price point is competitive and full of 2 year old/18 month old flagship and its already cheaper than a few of them with some better features. Sim free so it can only get better value in 6 months.

Popular Phones

Active Discussions

Related News