Not much of a main event, Motorola

Not much of a main event, MotorolaIt's the end of a busy week for product launches, with new generations of Nokia Lumia smartphones (Wednesday) and Amazon Kindle Fire tablets (Thursday) touching down.

Oh, and Wednesday also saw Motorola launching some new RAZR smartphones – in fact, it promised its launch shindig, and not Nokia's, would be the day's “main event”. Yeah, not so much.

Moto dished up no fewer than three new RAZR handsets – the RAZR HD, the RAZR Maxx HD and the RAZR M – offering slight variations on pretty much the same base specification.

It's a pretty good specification too, though considering Motorola is owned by Google it was a disappointment to see the new devices will ship with Android 4.0 Ice Cream Sandwich and not the newer Jelly Bean.

But what of Moto's cheeky claim in the build-up that its event would be the day's main course? Well, the chaps over at WMPowerUser checked out the data on Google Trends, and let's just say if that was the main course, then Motorola is one hell of a cheap date.

The figures show that the search volume for the Lumia 920 in the 24 hours following the launch events was 10 times higher than for the Motorola Droid RAZR HD. The actual number of search results was nearly four times higher, while Google News found 81,300 stories on the Lumia, and just 5,700 on the Motorola.

Now the presence of the word “Droid” in the search phrase means all the Moto results are effectively from the US (the only place where that name is used), but considering Motorola concentrates more of its efforts on the US than any of the main mobile players anyway, it's probably a fair comparison to make.

In the year or so since Motorola became Google's property, some would say the company's main achievement has been to disappear all but completely underneath the Mountain View invisibility cloak.

Based on this evidence it's hard to disagree.

Read more about: Android

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2 comments

Pondlife  Sep. 7, 2012 at 20:49

I think they've done a good job on the hardware especially keeping size and weight down, prefer the look to the Skittles inspired (maybe) Nokias

starsi360  Sep. 7, 2012 at 21:52

Motorola have proved to be completely incompetent at delivering timely updates for it's devices. My xoom 2 is still on Honeycomb... beyond a joke now.

This is maybe one small reason why people have lost interest in them. Look after your customers and they may return!

I will never buy Motorola again!!

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