I’ve seen a handful of adverts lately for something called the Sony Xperia J(?), and realised I don’t have a clue where it sits in the grand spectrum of Sony Xperia handsets. I kinda gave up paying attention after the Sony Xperia S, U and P. Oh, don’t act so shocked.
In the grand tradition of using one stone to murder two birds, I’ll now educate myself while creating an impromptu Guide to the Sony Xperia family. Everybody wins. Er, unless you hate Sony. Also, it’s a good excuse to rant about naming conventions. Ready?
If you’ll kindly set your time machines for March and What’s in a name? (I’ve no idea who that girl is pulling her hair out, incidentally), you’ll hear me moaning about the Sony Xperia S, U and P. SUP?
The former flagship, the Sony Xperia S, was actually the middle letter alphabetically. The P comes next, followed by the modest U. Where’s the logic, Sony? Seriously.
As I demanded recently: How can manufacturers expect consumers to keep up with their smartphone ranges when people like us, who read/write about phones on a daily bloomin’ basis, are utterly baffled?
For my money, the Sony Xperia Ericsson range had it nailed – as far as naming goes. Mention the Arc, the Neo, the Play, the Pro, the mini, the Ray, the Active, and I’ll know exactly what you’re on about. Heck, I might even be able to recite the specs. Maybe.
Fast-forward a bunch of months, and we now have the Xperia S, U, P, T, V and J. For furg’s sake.
So a bunch of guys – highly paid guys, we imagine – were sitting around a table, tasked with deciding on a naming convention for Sony’s new post-Ericsson Xperia range, something that’s critical in grabbing consumer attention. Hey, no one wants a Sony Xperia Beef.
One of the suits says: “Can we just pick a bunch of random letters and watch Die Hard?” – and the rest is history.
Okay, so let’s look at some specs:
Sony Xperia S specs: 4.3in, dual-core 1.5GHz processor, 1GB RAM, 12MP rear camera, 1.3MP front, 32GB storage (no microSD)
Sony Xperia P specs: 4in, dual-core 1GHz processor, 1GB RAM, 8MP rear camera, VGA front, 13GB user-accessible storage (no microSD)
Sony Xperia U specs: 3.5in, dual-core 1GHz processor, 512MB RAM, 5MP rear camera, VGA front, 4GB user-accessible storage (no microSD)
Sony Xperia T specs: 4.55in, dual-core 1.5GHz processor, 1GB RAM, 13MP rear camera, 1.3MP front, 16GB storage (up to 32GB microSD)
Sony Xperia V specs: 4.3in, dual-core 1.5GHz processor, 1GB RAM, 13MP rear camera, VGA front, 8GB storage (up to 32GB microSD)
Sony Xperia J specs: 4in, single-core 1GHz processor, 512MB RAM, 5MP rear camera, VGA front, 2GB user-accessible storage (up to 32GB microSD)
Right, so, the Sony Xperia T is the new flagship, the Sony Xperia V is a slight Xperia S variant, and the Sony Xperia J is kinda the most modest, ‘cept it’s bigger than the Xperia U and the same size as the Xperia P. Oh, and all the new ones have microSD.
Man, I’ll never remember all that, but at least I can refer back here in times of need. I’d love to be a fly on the wall when OEMs are discussing specs for new phones. Sometimes I think they just pull numbers out of a hat. “And the processor will be… 1.5GHz dual-core! What do you know?”
What do you think about the Sony Xperia naming fiasco? Are you in fact a big fan and I’m just being a moron? Or is it the worst thing since unsliced bread?