For a long time, Nokia's excellent mapping service was a secret few outside of the Symbian space really knew about, but how things have changed.
Today sees the launch of Here Maps by Nokia for iOS, optimised for the Apple iPhone 5 but compatible with any iPhone, iPad or iPod touch running iOS 4.3 or newer.
The timing is excellent too, as Apple's badly flawed in-house solution is still a long way from perfect, while Google Maps – the default iOS option until Apple went home-brew with iOS 6 – is still the wrong side of Apple's approval process, and is hardly likely to be fast-tracked through either.
In the meantime, then, grabbing a free download of Here Maps from iTunes is your best bet on iOS. We covered the basics of the service's launch a week ago, but at its heart is mapping data from Nokia-owned Navteq, the strength of which has established Nokia's mapping products as arguably the second-best rich mapping service out there behind Google Maps.
You can overlay maps with traffic and public transport information, get voice-guided navigation and even download mapping data for a set geographical area to be used offline.
The iOS version of Here Maps is fully integrated with Nokia's Collections feature, which sees personalised favourites linked to your account and usable from another device on another platform.
The biggest downside for iOS users is that as an HTML5 web app it's not quite as polished as a native iOS service, but it still beats Apple Maps hands-down at this stage of the game.
If you've given Here Maps a whirl on your iDevice, why not give us your thoughts? Does it make a decent case for not going back to Google Maps at all, or is Nokia simply taking full advantage of the sore lack of decent alternatives for iOS users at present? Let us know what you think in the Comments below!