This one will inevitably set our Jan off on a massive rant, but needless to say, feel free to pitch in with your own two cents below.
As Apple CEO Tim Cook continues to take pot shots about privacy and whatnot, Facebook boss Mark Zuckerberg has hit back, suggesting that if Apple were really some sort of People’s Champion, its products would be cheaper. Ouch.
Cook has made several comments over the past few months, including “we’re not in the business of collecting your data” at the launch of Apple Pay in September.
More recently, Cook has suggested: "When an online service is free, you’re not the customer. You’re the product,” adding that consumers "have a right to be worried.”
Clearly that logic applies to the likes of Google’s Gmail and Zuckerberg’s Facebook with their targeted advertising.
Speaking to Time, Zuckerberg explains: “A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers.
“I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!”
If I can play devil’s advocate for a moment, all companies are – at the end of the day – out to make as much money as they can, from anyone they can, however they can, so long as it doesn't adversely affect making even more money in the long-term.
If Apple could get away with selling the iPhone for £10,000 a pop, it would. If Facebook could get away with filling the site with 50% - hell, 99% - adverts, it would - let's not be naive here. You only have to look at the Facebook app to see that the endgame isn't user-friendliness.
Over to you, Jan.