Low market share and Nokia's dominance keeping new WP8 partners away

Low market share and Nokia's dominance keeping new WP8 partners awayWindows Phone continues to make slow progress, but with its share of the smartphone market still under 10% there's no question progress has been much slower than Microsoft wanted.

And that, combined with Nokia's dominance of the market share WP8 does have, is keeping potential new Windows Phone partners Acer, Asus and ZTE on the sidelines for the time being.

All three had previously indicated they'd be throwing their hat in the WP8 ring during 2013, but according to DigiTimes they have all now decided to wait.

The problem, we're told, is not just Windows Phone's slower than expected adoption rate, it's also that at present the platform is dominated massively by Nokia, leaving very little to fight over for anyone else.

And that's only made worse by the narrow scope for functional differentiation offered by Windows Phone, as well as the cost of licensing the software in the first place.

On that last point at least there may be some relief in sight, with Microsoft reportedly considering lowering the price it charges OEMs for Windows 8 licences, suggesting it might be willing to do the same with Windows Phone.

But Microsoft's mobile OS remains dominated to a dangerous degree by Nokia, with DigiTimes' sources adding that Samsung and Huawei have also both decided to hold fire on further WP8 releases themselves after releasing devices when the platform was first introduced in Q4 last year.

Maybe they're holding off for the next big WP8 update, expected towards the end of the year.

But by then Nokia's hold on Windows Phone is only likely to be even stronger than it is now.

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JanSt / MOD  Jun. 11, 2013 at 14:53

Was bound to happen.
I guess even with the high share that Android has, some Android OEMs consider right now how to escape the Galaxy limelight! All bubbles burst - or they slowly deflate...

bttscr  Jun. 11, 2013 at 15:08

Acer have confirmed that they're making a WP8.1 device in 2014, so it's not quite the doom and gloom you're insisting.


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