Marketing dude to camp for one month, eager for iPhone 5 beaver

Marketing dude to camp for one month, eager for iPhone 5 beaverRob Shoesmith, a marketing guy with a “real passion for creative marketing campaigns”, will camp outside the Apple Store in Covent Garden for a whole month prior to the iPhone 5’s release.

He hopes to be among the first to get his hands on Apple’s latest smartphone, and will survive on freebies donated by companies eager to share in the inevitable media attention.

Domino’s, Cyber Candy, Skype and Energizer are all on board, among others. They’ll provide pizza, sweets, a webcam and batteries respectively.

Rob hasn’t started camping just yet. He hopes to get a vague idea of the release date when Apple sends out its (presumably imminent) invites to the expected September launch event.

Of course, Rob still has a day job to do, marketing iPhone apps for MEDL Mobile, so it comes as no surprise that some of them have appeared on his iPhone5experiment blog.

“I have been wondering what will camping actually be like outside an Apple Store in central London,” muses Rob. “The optimist inside me says it will be bliss, but my heart says it could be one hell of a trip for more ways than one.”

I really hope he’s been watching the news this week.

Read more about: Apple iPhone 5iOS

Add a comment

drunken_prozac  Aug. 10, 2011 at 16:07

what a tool!

JanSt / MOD  Aug. 10, 2011 at 16:25

What a world o_O

blizzard7  Aug. 10, 2011 at 16:31

You guys are just jealous. I bet he's a big hit with the ladies when he's in his tent ;)

farfromout  Aug. 10, 2011 at 17:12

Wait until the looters get to Convent Garden... They'll have his webcam away in a flash!

JanSt / MOD  Aug. 10, 2011 at 17:35

farfromout... I was so gonna write that, but I pulled myself together :p

matt101101 / MOD  Aug. 10, 2011 at 18:21

One word, why :|?

tonyjhc  Aug. 11, 2011 at 08:18

This is really sad

stezo2k  Aug. 11, 2011 at 10:16

my god these isheep just get worse

mrew42  Aug. 11, 2011 at 12:27

real passion for creative marketing campaigns?
Apple don't need ANY marketing campaigns with people like Rob around... hey, maybe that's it. Apple are paying him to do this, after all, what's a new iProduct without a nice conspiracy theory.
Anyone and I mean ANYONE who does this sort of thing of their own volition for a PHONE has an illness. Upgradeitus, OCDPONI (Obsessive Compulsive Disorter for Purchase Of New iPhones). I pity them.

JanSt / MOD  Aug. 11, 2011 at 13:43

yeah, but look, the idiot's got his pic taken, and 1000s of non-iSheep talk about him... damn, he's clever baaaahaaaa



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