Meizu has unveiled its answer to Chinese rivals Huawei and ZTE in the shape of the Meizu MX2, an action-packed Android 4.2 Jelly Bean handset that goes on sale in its home market in the middle of next month.
The follow-up to last year's MX looks to be just as special too, and launches with the kind of spec that's pretty close to as good as it gets for a 2012 Android device.
It's a decent looker too, although that single-button front face and the rounded edges surrounding its 4.4in 1,280 x 800 display (347ppi) will have more than a few iPhone owners drawing inevitable comparisons.
On the inside, though, the MX2 is well up to the task of taking on any rival. The nerve centre of the whole thing is a Samsung-made quad-core 1.6GHz processor, coupled with 2GB of RAM and 16GB, 32GB or 64GB of storage.
The 8MP camera is par for the course these days, though the f/2.4 exposure rating should guarantee some nice sharp snaps, and there's a front-facing cam too for video calls.
Speaking of which, the dual-mic noise cancellation should make a difference there and when shooting video, and all of it should look pretty good on that edge-to-edge display.
The battery is rated at 1,800mAh, which seems a little on the stingy side. It's also non-removable, which could prove an annoyance to some.
Android 4.1.2 Jelly Bean is pre-loaded, but Meizu's own Flyme skin sits on top and delivers some quite heavy customisation, though this is the first outing of the UI on top of Jelly Bean as far as we know.
The price has been listed as starting at $399 for the 16GB - that's a touch under £250, which strikes us as a seriously good price indeed. It's all largely academic, though, as the Meizu MX2 isn't likely to ever reach UK shores - at least officially, anyway.
And from what we can see here, that's a bit of a shame really.