We first gave you a heads up about the Meizu MX3 back in March, but it's taken until now for the up-and-coming Chinese firm to finally make its third-generation MX smartphone official.
But unlike most handsets that keep us waiting for an official launch, the MX3 still manages to raise the eyebrows – after all, how many other 128GB smartphones are doing the rounds right now?
That's right, the Meizu MX3 is available not just in perfectly respectable 16GB, 32GB and 64GB configurations, but there's a 128GB option too.
And that's just one of several noteworthy aspects of Meizu's newcomer that were showcased at the MX3's Beijing launch event this week. The display, for instance, is a 5.1in Sharp panel with a 1800 x 1080 resolution – that's an unusual 15:9 aspect ratio.
Then there's the silicon, which is a Samsung's Exynos 5 Octa chipset – Meizu being one of a small handful of companies Samsung supplies its SoCs to directly, along with SGX544 graphics and 2GB of RAM.
As for the camera, this time it's Sony whose tried-and-trusted tech is utilised for the MX3's benefit, namely a third-generation 8MP sensor with sapphire glass f/2.0 lens and up to 20fps capture speed. Curiously, the front-facer is an underwhelming 2MP unit.
If you're into audio, meanwhile, you'll appreciate the choice of a Wolfson audio chip with its 113dB signal-to-noise ratio and 0.002% distortion rate, and on that subject a triple-mic recording setup should capture your own dulcet tones at their very best when you're making calls.
All the usual wireless and connectivity standards are supported, and Meizu claims its antenna technology enables better reception than the iPhone 5 – one of those things we'll just have to accept since we have no way of testing it.
The MX3 runs Meizu's Flyme 3.0 UI, which reportedly comes with updates numbering into the 1000s over its predecessor, another factoid that sounds great without actually meaning a whole lot.
But how about this one: reserve your Meizu MX3 now and you can pick it up as soon as mid-September – you'll just have to be in China at the time. Prices start at CNY2499 (£263) for the 16GB model and rise to CNY3999 (£420).
The Meizu MX3 won't get anywhere near the UK via official channels, but it could well be one for the discerning smartphone fan to keep an eye out for on Amazon towards the end of the year.