In memory of another year of iPhone queues

In memory of another year of iPhone queuesSo today's the day. You know, THE DAY. What do you mean, “what day”? It's iPhone 5 launch day. Obviously.

A lot of people will be watching for the arrival of Mr Postman right about now, and of course a good few others will be eternally grateful that their daily battle against hypothermia can be put on hold again for another year.

And it's those brave, ridiculously misguided souls that Samsung has yet again put under the spotlight in its latest Galaxy S III ad. You've probably seen it – if not, 90 seconds of your life will change that – but either way we reckon this morning's as good a time as any to politely launch another frontier of what must be the most easy-to-inflame turf war in tech.

If you liked the previous ads in the series (who can forget “dude, you're a barista”), you'll probably like this one too, and it's interesting that Samsung has cranked things up a notch by implying in a big way that the iPhone 5 is a bit of an OAP-magnet.

Of course, if you didn't like the others... well, you know where I'm going. For my money, this one – just like the previous ones – is a winner, and for the record I own neither an SGS3 nor an iPhone 5 (and have no imminent plans to acquire either).

Why? It's that “ridiculously misguided” notion I hinted at earlier. These ads do a great job of portraying the overwhelming narcissism that runs through the entire concept of camping out to be one of the first in your city to get your hands on a piece of mass-produced consumer electronics that millions upon millions of other people will also have in their pockets within a few days.

It's daft, quite frankly. And yes, I'm sure it's an experience you'll never forget. That still doesn't mean it was a good idea. At the same time, I can raise my cap to those whose iDevotion runs deep enough that they're prepared to do this sort of thing in the first place, even if I don't agree with it.

Anyway, that's what I think. What about you?

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14 comments

JanSt / MOD  Sep. 21, 2012 at 10:11

It's like watching a truely bad Hollywood movie. The worst, afterwards, is the knowledge that someone's releasing a worse movie within hours.

It beats queueing for, ahem, ...ahem, oh, wait: X-factor auditions. And lets face it: it gives us something to feel smug about, and what better. So, respect, campers :)

matt101101 / MOD  Sep. 21, 2012 at 10:14

It's daft, quite frankly. And yes, I'm sure it's an experience you'll never forget. That still doesn't mean it was a good idea.
I couldn't have put it better myself, you wouldn't forget a car crash, it doesn't make driving with your eyes closed a good idea.

As for what I think about this. The ads are funny (mainly because they p*ss off hardcore iFans, which is something I take a sadistic pleasure in witnessing). As for camping outside a shop, these people don't realise that the only other people who don't see them as ridiculous and pathetic are others in the same position...which is hardly an objective viewpoint.

JanSt / MOD  Sep. 21, 2012 at 10:19

I see little difference to, say, trolling websites or Twitter for hours to spew the handful of misformed 'ideas' that managed to velcro themselves to a gelatinous 'brain'...

matt101101 / MOD  Sep. 21, 2012 at 10:35

I see little difference to, say, trolling websites or Twitter for hours to spew the handful of misformed 'ideas' that managed to velcro themselves to a gelatinous 'brain'...
Me?

JanSt / MOD  Sep. 21, 2012 at 10:36

I see little difference to, say, trolling websites or Twitter for hours to spew the handful of misformed 'ideas' that managed to velcro themselves to a gelatinous 'brain'...
Me?
You? Know... You're no troll, are you o_O hmmm... quick poll! :p

JanSt / MOD  Sep. 21, 2012 at 10:37

I meant proper trolls. Evil little useless pixies

matt101101 / MOD  Sep. 21, 2012 at 10:40

I see little difference to, say, trolling websites or Twitter for hours to spew the handful of misformed 'ideas' that managed to velcro themselves to a gelatinous 'brain'...
Me?
You? Know... You're no troll, are you o_O hmmm... quick poll! :p

I did wonder why my, no more offensive than I usually am, comment had warranted such a reaction :p.

As for trolls, I haven't seem Opheliac for a few days (thankfully).

Pondlife  Sep. 21, 2012 at 10:40

Any successful queuers here that have got their 5 on charge? Anyone just walked into retailer and who has shed loads of them?

Pondlife  Sep. 21, 2012 at 10:59


I did wonder why my, no more offensive than I usually am, comment had warranted such a reaction :p.


He's been storing up the anger :)

JanSt / MOD  Sep. 21, 2012 at 11:31

Any successful queuers here that have got their 5 on charge? Anyone just walked into retailer and who has shed loads of them?

Not launched in Ireland yet... they wait for 4G (ca 2018, I guess)

matt101101 / MOD  Sep. 21, 2012 at 11:44

Any successful queuers here that have got their 5 on charge? Anyone just walked into retailer and who has shed loads of them?

Not launched in Ireland yet... they wait for 4G (ca 2018, I guess)

T-Mobile just took the speed caps off 3G contracts here in the UK (literally, they just did it this morning for me). I just got an HSPA+ download speed of 13.2mbps in my office, LTE can do one, why the hell would I pay more for crap coverage and only a few mpbs more.

Stelph  Sep. 21, 2012 at 12:43

Any successful queuers here that have got their 5 on charge? Anyone just walked into retailer and who has shed loads of them?

Not launched in Ireland yet... they wait for 4G (ca 2018, I guess)

T-Mobile just took the speed caps off 3G contracts here in the UK (literally, they just did it this morning for me). I just got an HSPA+ download speed of 13.2mbps in my office, LTE can do one, why the hell would I pay more for crap coverage and only a few mpbs more.


They did? Interesting, I did notice my phone is now saying EE and it took me a little while to realise why I admit.

Not really noticed much speed improvement myself but then I am using the iPhone 4 which i dont think is HSPA+, tho when I get my second hand iPhone 4s (god i love the pre-iphone launch price crash) hopefully ill see that improvement

matt101101 / MOD  Sep. 21, 2012 at 13:01

Any successful queuers here that have got their 5 on charge? Anyone just walked into retailer and who has shed loads of them?

Not launched in Ireland yet... they wait for 4G (ca 2018, I guess)

T-Mobile just took the speed caps off 3G contracts here in the UK (literally, they just did it this morning for me). I just got an HSPA+ download speed of 13.2mbps in my office, LTE can do one, why the hell would I pay more for crap coverage and only a few mpbs more.


They did? Interesting, I did notice my phone is now saying EE and it took me a little while to realise why I admit.

Not really noticed much speed improvement myself but then I am using the iPhone 4 which i dont think is HSPA+, tho when I get my second hand iPhone 4s (god i love the pre-iphone launch price crash) hopefully ill see that improvement

I saw a tweet from Paul of MoDaCo saying that T-Mobile has lifted his speed cap, so I checked mine and although it wasn't quite as fast as his, it beats the ~3.5mbps I used to get by a long way.

Apparently they're rolling it out in stages, so you might not have been "done" yet. Also, I don't have the EE logo, but AFAIK that's only for iPhones at the moment.

Pondlife  Sep. 21, 2012 at 13:07

Any successful queuers here that have got their 5 on charge? Anyone just walked into retailer and who has shed loads of them?

Not launched in Ireland yet... they wait for 4G (ca 2018, I guess)


Seriously, wow.

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Max theoretical download is twice as fast on 4s as 4, 14.4Mbps, still 50% lower than S2 though. But would in theory be as fast as Matt's S2 in same location atm

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