Microsoft admits that Surface might upset Windows 8 partners

Microsoft admits that Surface might upset Windows 8 partnersBig daddy Microsoft managed to keep its plans for the Surface relatively quiet, save for the odd rumour here and there. Indeed, even the Windows 8 OEMs were reportedly surprised by the announcement.

Now, in an official document type thing, Microsoft admits that the Surface might serve to irk its Windows 8 friends.

As reported by The New York Times, Microsoft submitted an annual report to the Securities and Exchange Commission on Thursday, and the comment of interest appears on page 14.

It reads: “our Surface devices will compete with products made by our OEM partners, which may affect their commitment to our platform.”

Ballmer has previously stressed that “the importance of the thousands of partners that we have that design and produce Windows computers will not diminish” as a result of the Microsoft Surface.

However, one thing you shouldn’t expect to see is "thousands" of Windows 8 slates. We learned during the week that Microsoft has restricted the number of OEMs working on Windows 8 RT (ARM-based) tablets.

Intel, meanwhile, says it’s tracking 20-plus Windows 8 tablets.

The Microsoft Surface RT is expected to be a Windows 8 launch device, which would make the release date October 26. Heck, that's less than three months from now...

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8 comments

JanSt / MOD  Jul. 29, 2012 at 13:49

Acer hates it, Steam say Windows 8 'sucks' FULLSTOP... most importantly, though: I don't like it :p

But seriously: Could it bite back? Microsoft already stretched tolerance levels of its handset alliance by giving Nokia special treatment. Now they raise expectations amongst
people who would love a great Win 8 tablet to rub under their iPaddy friends' noses.

And that's not even going into the various rumours about Windows 8 - such as OEM-lockable bootloaders etc etc....

LOLMODS  Jul. 29, 2012 at 19:02

"Steam say Windows 8 'sucks'"

Steam is a piece of software...... It doesn't say anything.

AhmadCentral  Jul. 29, 2012 at 22:57

I really can't see windows 8 catching on, they've moved too far away from the desktop experience. They really should have integrated both the metro and standard desktop interfaces more.

danny331980  Jul. 30, 2012 at 05:14

Acer needs to realize that Microsoft can't wait anymore for other companies to show their OS in the right way. Yeah it will sting a bit but it's pushing tech in right direction and not just following ideas, it's about being a front runner.

barrybarryk  Jul. 30, 2012 at 09:42

Acer hates it, Steam say Windows 8 'sucks' FULLSTOP... most importantly, though: I don't like it :pValve not liking Windows 8 is irrelevant, they don't make even 1% of the games on steam, they get no say whatsoever in what platforms a PC game supports. Hell a year ago he was banging on about OSX support and look how well that went. They only reasons he mentioned it are to get his token Linux port some press coverage and maybe vent a little at metro games even cheaper through a competitors store. But seriously: Could it bite back? Microsoft already stretched tolerance levels of its handset alliance by giving Nokia special treatment. Now they raise expectations amongst people who would love a great Win 8 tablet to rub under their iPaddy friends' noses.Well there should be quite a few to choose from by the time the year is out And that's not even going into the various rumours about Windows 8 - such as OEM-lockable bootloaders etc etc....That's a myth, the UEFI bootloader (That's a standard for the BIOS, not WIndows 8 or anything to do with Microsoft) lock is for enterprise equipment, you can't have a secure machine without it, it's not even a new technique, just a face lift and a polish to go with the shiny new BIOS. The only hardware consumers will have that are 'sort of' affected is ARM devices, and again it's part of the BIOS spec, and has already been in use for a few years. Some people didn't care and worked around it, most people didn't even notice it was there.

JanSt / MOD  Jul. 30, 2012 at 13:53

Acer hates it, Steam say Windows 8 'sucks' FULLSTOP... most importantly, though: I don't like it :pValve not liking Windows 8 is irrelevant, they don't make even 1% of the games on steam, they get no say whatsoever in what platforms a PC game supports. Hell a year ago he was banging on about OSX support and look how well that went. They only reasons he mentioned it are to get his token Linux port some press coverage and maybe vent a little at metro games even cheaper through a competitors store. But seriously: Could it bite back? Microsoft already stretched tolerance levels of its handset alliance by giving Nokia special treatment. Now they raise expectations amongst people who would love a great Win 8 tablet to rub under their iPaddy friends' noses.Well there should be quite a few to choose from by the time the year is out And that's not even going into the various rumours about Windows 8 - such as OEM-lockable bootloaders etc etc....That's a myth, the UEFI bootloader (That's a standard for the BIOS, not WIndows 8 or anything to do with Microsoft) lock is for enterprise equipment, you can't have a secure machine without it, it's not even a new technique, just a face lift and a polish to go with the shiny new BIOS. The only hardware consumers will have that are 'sort of' affected is ARM devices, and again it's part of the BIOS spec, and has already been in use for a few years. Some people didn't care and worked around it, most people didn't even notice it was there.

Valve just one voice, Acer just one voice... yes, I get it. But many choirs started with just one voice.
I agree also with the last point. But again, though most end consumer won't give a hoot, many tech bloggers will. A lot of the things that caused HTC's recent bad rep, are things that don't bother most consumers; but you can cause serious damage if you p*ss off a small group of people... I think we were on about this before.

I have little stake in this debate, as I will not use Win 8, and also don't care if others do.
But doing this job I do quite a bit of online 'research' - listening in on tweet convos etc...
and to me it seems there are many many 'just one voice' folks who don't like what they see.

Just saying.

barrybarryk  Jul. 30, 2012 at 17:28

I will not use Win 8, and also don't care if others do.
But doing this job I do quite a bit of online 'research' - listening in on tweet convos etc...
That's not research, it's supporting popular opinion in the absence of evidence or actual research, same as 80% of tech journalists out there.

JanSt / MOD  Jul. 30, 2012 at 22:08

I will not use Win 8, and also don't care if others do.
But doing this job I do quite a bit of online 'research' - listening in on tweet convos etc...
That's not research, it's supporting popular opinion in the absence of evidence or actual research, same as 80% of tech journalists out there.

Do you not know what quotation marks around a word like 'research' indicate? I have been to school...quite possibly before most visitors here were born. I know it's NOT research. And you are wrong: it's not popular opinion. It's techbloggers, guys like Gartners, Murtazin, Segan, Ahonen etc... those guys 'make' popular opinion. They try at least to shape it...
And it works. You'd be naive to assume those mercenaries have no impact!
Look at Symbian... Look at WP! Do you honestly say the opinions of those iOS lovers or Android fans had nothing to do with how 'well' WP did? Or how all of a sudden Symbian was oh so obsolete?
They are people the MSM go to for ideas...
And they are people the Tech corps pay in some case... be it cash, or trial devices, freebies etc.... Gartners was a major player within Vista-gate. At the time they were pro-Vista. Now Gartners are not very pro-Win 8.
We'll see how it pans out.
I am still convinced the times of Windows-uber-alles are over. They will remain the most used desktop players. But more people than ever before consider alternatives.

Maybe I'll be proven wrong? Good for you; good for Ballmer & Co...

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