Microsoft aims to sell 100m Windows Phones in 2012

Microsoft aims to sell 100m Windows Phones in 2012Microsoft sure knows how to talk a good game. Windows Phone has struggled to make much of an impact at all since launching a year ago, devices have been too similar, and too expensive, and the supposed saving grace for the platform – the partnership with Nokia – has only just got off the ground.

Undaunted, however, Microsoft is boldly targetting sales of an incredible 100 million Windows Phone handsets in 2012, more than 10 times what it's sold in total so far.

Microsoft has come a long way since the Windows Mobile days, but has privately admitted that Windows Phone 7 hasn't quite had the impact it was hoping for.

The arrival of Windows Phone 7.5 Mango was supposed to change all that, but while it's still too soon to pass judgement, it certainly hasn't blown its rivals out of the water so far.

And yet, according to WMPowerUser, Microsoft's internal goal is to sell 100 million Windows Phone devices in 2012. It seems Nokia is the key to this dramatic sales spike, with Microsoft expecting it to quickly ramp up production around the globe to give Windows Phone the kind of universal mass-market penetration that has been sorely lacking thus far.

The site also claims that the reason Windows Phone Mango doesn't support dual-core processors is because Microsoft wants Nokia to have “first to market” status with that sort of thing, and making it a general specification of Mango would have allowed others to get there first.

Um, you do know that we're expecting quad-core phones on the market within a couple of months, don't you chaps?

Read more about: Windows Phone

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19 comments

coerce86  Nov. 22, 2011 at 20:18

lol.....?

archangel1  Nov. 22, 2011 at 21:21

So verbose, yet uninformed!!!

tdr123  Nov. 22, 2011 at 21:51

If there is anything you can learn from Microsoft it is that they try again and again until they succeed. They dominate almost every market they are in, and this will be no different.

chaz1992  Nov. 22, 2011 at 22:29

With Nokia coming into the game maybe. However, contract prices need to drop by about £5-£10 a month if this is to be achieved.

JanSt / MOD  Nov. 23, 2011 at 09:05

Analysts reckon Nokia won't sell more than 500,000 Lumias this year.
http://www.mobot.net/nokia-sell-500000-wp7-devices-33549?msv=true

equ  Jan. 13, 2012 at 13:34

Re tdr123
Oh yes. Oh yes. Bing, Kin, IE, Silverlight, Microsoft Java, HD-DVD, WINS
MSN search, Windows Vista, Virtual earth, Vine, Zune, Windows Live OneCare, Soapbox, Microsoft Wireless Base Station, Encarta

Microsoft often fails. And a lot of the above projects were multi-billion $ projects...

If its not desktop PC OS or a Word-prosessor its not really Microsoft's thing.....

My guess at WP sales figures for 2012 15~25 million.
And Nokia will sell more that 2 non WP phones for every WP phone (from any maker) in 2012.

equ  Jan. 13, 2012 at 13:44

Ok, maybe 5 non WP phones for every WP phones (from any maker) in 2012.

Pondlife  Jan. 3, 2013 at 17:56

On seeing this in the related news bit I wonder how close they got. Nowhere near, maybe 10-15%?

JanSt / MOD  Jan. 3, 2013 at 18:19

hahahaha nice bit of mobarcheology...

Forbes just reported that Nokia sell the mobile biz to ...guess who? No kidding.

Pondlife  Jan. 3, 2013 at 18:54

You? The rampant whiners on the 101 reasons thread? Anyone who's found a few coins down the back of the sofa?

JanSt / MOD  Jan. 3, 2013 at 19:11

He suggests that the company will sell the mobile operation and infrastructure divisions to Chinese maker Huawei, and that the smartphone group will go to Microsoft in the end.
Can't log in to Forbes (huh) so here: http://news.softpedia.com/news/Nokia-to-Supposedly-Sell-Its-Mobile-Devices-Division-in-2013-318276.shtml

Pondlife  Jan. 3, 2013 at 19:39

Leaving Nokia doing what exactly?

Mind you all the word of an analyst, while another lot keep claiming wp will sell heaps in current year+2...

mightyforest  Jan. 3, 2013 at 22:54

they were never going to sell anywhere near 100 million in the year especially with the transition from 7 to 8 in october. i est they sold anywhere between 10 and 20 million with probably the majority coming in quarter 4 with the launch of win 8

Pondlife  Jan. 3, 2013 at 22:58

Should have told them that last year, might not be so much wp7 stock kicking around...

mightyforest  Jan. 3, 2013 at 23:02

tbh out of the wp7 line up i think the lumia 800s are still selling well, well if you go by every one that gets posted on hotukdeals. How much profit they are making on them at £120 though is a different thing

JanSt / MOD  Jan. 3, 2013 at 23:16

tbh out of the wp7 line up i think the lumia 800s are still selling well, well if you go by every one that gets posted on hotukdeals. How much profit they are making on them at £120 though is a different thingThe 800 started selling when prices were cut by 40-60%.
Last year Nokia LOST 48% per Lumia sold!

Pondlife  Jan. 3, 2013 at 23:26

tbh out of the wp7 line up i think the lumia 800s are still selling well, well if you go by every one that gets posted on hotukdeals. How much profit they are making on them at £120 though is a different thing

Given that they still keep dropping the price I can't imagine it selling as well as hukd can make it seem. Just like the playbook would be selling well if we look at hukd deals as a source...

Pondlife  Jan. 3, 2013 at 23:37

Wasn't the suggestion you saw that they were heading towards 4m Lumias for the year anyway Jan?

JanSt / MOD  Jun. 6, 2014 at 15:12

JUST spotted this old thread... Aaaaah, yes.

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