Microsoft sure knows how to talk a good game. Windows Phone has struggled to make much of an impact at all since launching a year ago, devices have been too similar, and too expensive, and the supposed saving grace for the platform – the partnership with Nokia – has only just got off the ground.
Undaunted, however, Microsoft is boldly targetting sales of an incredible 100 million Windows Phone handsets in 2012, more than 10 times what it's sold in total so far.
Microsoft has come a long way since the Windows Mobile days, but has privately admitted that Windows Phone 7 hasn't quite had the impact it was hoping for.
The arrival of Windows Phone 7.5 Mango was supposed to change all that, but while it's still too soon to pass judgement, it certainly hasn't blown its rivals out of the water so far.
And yet, according to WMPowerUser, Microsoft's internal goal is to sell 100 million Windows Phone devices in 2012. It seems Nokia is the key to this dramatic sales spike, with Microsoft expecting it to quickly ramp up production around the globe to give Windows Phone the kind of universal mass-market penetration that has been sorely lacking thus far.
The site also claims that the reason Windows Phone Mango doesn't support dual-core processors is because Microsoft wants Nokia to have “first to market” status with that sort of thing, and making it a general specification of Mango would have allowed others to get there first.
Um, you do know that we're expecting quad-core phones on the market within a couple of months, don't you chaps?