Microsoft begins migration from Nokia to Microsoft Lumia

Microsoft begins migration from Nokia to Microsoft Lumia

It's finally happening, folks. Microsoft has begun the process of phasing out the Nokia brand name across its mobile operations and replacing it with Microsoft Lumia.

According to The Verge, Nokia France will be the first to make the switch to the new branding on its Facebook, Twitter and similar social media platforms, with other countries to follow in due course.

In reality it's a change we've been expecting for nearly 14 months, ever since Microsoft laid down £4.6bn buyout offer for the floundering Finnish brand in September 2013.

The fact that it's taken so long says more about the scale of the operation than the ability or willingness of the respective parties to get the job done.

Some changes have already been taking place behind the scenes. Regular visitors to the Nokia website will have noticed that while the landing page still exists under the familiar URL, you're immediately pulled under the Microsoft umbrella when you try to drill any deeper.

It's not always that neat. Scan the front page of the official Nokia Conversations blog and you won't see a single mention of the word Nokia – except for in the URL of the site itself.

For most people the real watershed will be when the Nokia name disappears from the front of new Lumia smartphones, and we still don't know when exactly that'll be (though we're a bit surprised it still hasn't happened yet).

As for Nokia itself, the company does live on, of course, as a networking company and through its HERE mapping division.

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5 comments

JanSt / MOD  Oct. 22, 2014 at 12:29

Call me weird, but I'm not sure I could persuade myself to buy a phone called Microsoft... I know - weird.

tightar5e  Oct. 22, 2014 at 12:35

If its anything like Seagate takeover of Samsung HDD Segment, the first to go are the warranty check/support web pages for exisitng products. For Samsung Users it became impossible to check warranties/return products.

Watch as your Nokia branded product has no further support updates.

krogothnx  Oct. 22, 2014 at 15:57

Call me weird, but I'm not sure I could persuade myself to buy a phone called Microsoft... I know - weird.

Probably because these tanked so badly.
http://www.blogcdn.com/www.engadget.com/media/2010/05/kin60031.jpg

JanSt / MOD  Oct. 22, 2014 at 15:59

Now those were great :D

tapi  Oct. 23, 2014 at 01:38

expect the new watches to include some of the kin features rebundled around a more win8 style....

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