Microsoft document hints at a future where you pick your choice of smartphone OS in store

Microsoft document hints at a future where you pick your choice of smartphone OS in store

Supposedly secret internal documents have emerged suggesting Microsoft is considering a pland that will allow customers to choose between Windows Phone and Android as their OS when buying a new smartphone.

According to The Information, that's just one of the options Redmond is mulling over as it looks to continue its slowly but steadily expanding share of the smartphone market.

Quite how the whole thing would work isn't explained, but it would invariably involve bringing Windows Phone's hardware requirements into line with Google's own for a start.

But there would no doubt be other obstacles too, and a Microsoft representative reportedly admits in the documents that even if the idea does become a reality, it won't be happening anytime soon.

And you'd have to question the logic of doing it at all. Windows Phone's market share is almost entirely made up of Nokias, and it's fair to say many Nokia users even now would happily switch to Android if given the choice.

To get anywhere, Microsoft would surely have to scrap its licensing fees altogether, otherwise every single handset will work out pricier with Windows Phone on board than with Android – a fight Microsoft stands little chance of winning.

That said, previous rumours have suggested Microsoft is considering doing exactly that, or at the very least cutting the fee to allow Windows Phone handsets to come in at a lower price point.

It's all conjecture at this point, and the “document” this all comes from could just be the result of a blue sky brainstorming session aimed at floating new ideas. Time will tell.

Via The Next Web

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 1 comment

CTPAHHIK  Jan. 8, 2014 at 12:58

Coming soon to stores around you:
Windows Phone Starter
Windows Phone Home
Windows Phone Business
Windows Phone Amateur

You can choose either one by buying license key from Microsoft Store :p


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