Microsoft drops Surface Pro price by $100, but not in the UK yet

Microsoft drops Surface Pro price by 0, but not in the UK yetAfter discounting the Surface RT last month, Microsoft has lopped $100 off the price of its premium Surface Pro tablet in the US.

It's less than the $150 (£100 in the UK) price adjustment on the Surface RT, and for now it only applies to US customers, with no word yet on whether the UK will follow suit.

Chances are it will, as the Surface RT discount ended up being a global price cut. But with the Surface Pro having only gone on sale in the UK three months ago (as opposed to February in the US), we might have a bit of a wait.

The price change on the Surface RT led to a huge $900m stock writedown on unsold inventory, but with the Surface Pro proving more popular with both reviewers and customers, and the discount being smaller, it's unlikely to add up to anything like as much in lost sales potential.

For the record, the Surface Pro will now cost $799 for the 64GB model and $899 for the 128GB version.

Microsoft is expected to introduce a new wave of Surface tablets before the end of the year.

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13 comments

JanSt / MOD  Aug. 5, 2013 at 18:50

Anyone read yesterday's announcement? Surface beat iPad's share!!! In Japan.

universe1992  Aug. 5, 2013 at 19:20

I have a Samsung galaxy tab 7.7 the hidden gem , but I will always prefer my laptop.

CTPAHHIK  Aug. 5, 2013 at 21:35

Surface RT was always a joke. I never understood why ARMs share price jumped on Microsoft's announcement of support for ARM architecture. It was clear that Windows RT will be worse than Windows Starter + netbook combination and we all know how far that got.

Want a new shiny toy to play with - get iPad.
Want something serious - get Intel (Haswell) based tablet with Windows 8.

Surface Pro is cool device to show off at trade fair. It's a great idea, brilliantly executed, but not for mass production. There is no way company with no hardware knowledge has a chance vs. established experts - Lenovo, Toshiba, Dell, etc.

Would I get Windows 8 tablet/convertible? Yes
Would it have Microsoft logo on it? Only while it booting.

tapi  Aug. 5, 2013 at 22:08

There is no way company with no hardware knowledge has a chance
Microsoft have extensive hardware experience, their hardware labs churning out some great products (many reference designs for others), and lots of mass produced kit.
The Surface shows that, as it's a very cleverly put together bit of kit.
To many people MS is a byword for quality hardware - mice, keyboards, webcams, and obviously larger kit like pixelsense (ne 'surface'). xbox etc (minor blip with first xbox 360 aside ;) )

tapi  Aug. 5, 2013 at 22:26

Anyone read yesterday's announcement? Surface beat iPad's share!!! In Japan.

didn't see that. Isn't ipads share quite low in japan though? And I thought there was a prejudice against MS out there (xbox being very poor seller)! - wonder what surface's sales are compared to whatever Sony make?

edit - after looking it seems as if the ipad just isn't that popular out there, the nexus 7 outsells *all* ipads.
Also, another thing I didn't know, The Japanese get up to a 256GB surface with full Office Pro on all (I thought we did, but turns out only the RT has office elsewhere). So I guess the 'productivity' angle is a hit out there.

Maybe MS will use the Japanese market to test various bundles and we'll see the most popular reflected in our markets?

CTPAHHIK  Aug. 6, 2013 at 08:12

There is no way company with no hardware knowledge has a chance
Microsoft have extensive hardware experience, their hardware labs churning out some great products (many reference designs for others), and lots of mass produced kit.
The Surface shows that, as it's a very cleverly put together bit of kit.
To many people MS is a byword for quality hardware - mice, keyboards, webcams, and obviously larger kit like pixelsense (ne 'surface'). xbox etc (minor blip with first xbox 360 aside ;) )


To bad surface doesn't have mouse or keyboard. I don't think a lot of people will buy a tablet solely based on an awesome integrated webcam.
When it comes to PC hardware Microsoft is a complete noob.
Locking UEFI on surface doesn't make things any better.

satchef1  Aug. 6, 2013 at 11:43

...yet the hardware is still better than most of the output from others in the industry.

I haven't noticed anyone give much criticism to the quality of the hardware.

barrybarryk  Aug. 6, 2013 at 15:32

Locking UEFI on surface doesn't make things any better.

A total myth perpetuated by technology bloggers that have absolutely no idea what they're talking about

CTPAHHIK  Aug. 6, 2013 at 20:14

...yet the hardware is still better than most of the output from others in the industry.

I haven't noticed anyone give much criticism to the quality of the hardware.


Quality is good and first attempt at a tablet is nothing less than spectacular.
Unfortunately for Microsoft, competition is not far behind with much cooler devices like Taichi and Ativ. Both will encroach on Surface Pro market share.

tapi  Aug. 6, 2013 at 21:52


Quality is good and first attempt at a tablet is nothing less than spectacular.
Unfortunately for Microsoft, competition is not far behind with much cooler devices like Taichi and Ativ. Both will encroach on Surface Pro market share.


First I've heard of that Taichi, interesting concept (but note the first comment on that link - "I have this device for over a week now. Too bad they didn't use real users to design this device")
My initial take after a scan of the link is that two screens sounds like a bad idea - weight, protection, complexity, replacement, cost* etc etc. It doesn't seem like you can have both displays at once which would be the only reason I'd have one and would lead to cool uses - presentations in small meetings, two player games for the kids (think battleships and go from there).

And I'm not sure, but the general opinion is that MS couldn't care less if others make the devices (they just want the OS out there) and the surface is a halo/reference device, like the nexus.


*bejesus! the thing costs £1.5k - makes the surface look like an absolute bargain and can't see it encroaching on anyones market share.

tapi  Aug. 6, 2013 at 22:38

just dug further and it seems both screens can be used at the same time, but still not convinced...

CTPAHHIK  Aug. 7, 2013 at 08:14

just dug further and it seems both screens can be used at the same time, but still not convinced...

I'm not interested in it either, nor would I get Surface Pro. Samsung Ativ looks much more interesting due to it's high resolution screen.

Taichi should be around $1200 - $1300 mark and Ativ around $1700. Prices listed are MSRP, actual price in the store is lower. At least that's how it is in US.

CTPAHHIK  Aug. 7, 2013 at 08:16

Locking UEFI on surface doesn't make things any better.

A total myth perpetuated by technology bloggers that have absolutely no idea what they're talking about


Yeah, you are right. I've read a guide how to install Linux and it looks like you only need GPT partitioned + bootable USB key and you can install any OS (that supports UEFI and GPT).

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