Microsoft hasn't been shy in seeking out publicity for its Windows Phones, including the increasingly annoying “smoked by Windows Phone” thingy.
But there's some publicity you just don't want, and we can't imagine Microsoft wanting the news to spread to far that at least one of its stores is allowing customers to trade in their feature phone for a shiny new WinPho handset.
Microsoft's Tysons Corner store in Washington has been handing out Windows Phone handsets in exchange for any web-enabled feature phone, an offer that has seen queues at the store reach 60 people deep.
The objective is clearly to target smartphone first-timers, though detractors could probably have plenty of fun along the lines of Microsoft valuing its phones on a par with feature phones.
The store has apparently run out of stock – no surprise there – and it remains to be seen whether the approach takes off elsewhere. How does “bankrupted by Windows Phone” sound?