Microsoft exchanging feature phones for new Windows Phone handsets

Microsoft exchanging feature phones for new Windows Phone handsets

Microsoft hasn't been shy in seeking out publicity for its Windows Phones, including the increasingly annoying “smoked by Windows Phone” thingy.

But there's some publicity you just don't want, and we can't imagine Microsoft wanting the news to spread to far that at least one of its stores is allowing customers to trade in their feature phone for a shiny new WinPho handset.

Microsoft's Tysons Corner store in Washington has been handing out Windows Phone handsets in exchange for any web-enabled feature phone, an offer that has seen queues at the store reach 60 people deep.

The objective is clearly to target smartphone first-timers, though detractors could probably have plenty of fun along the lines of Microsoft valuing its phones on a par with feature phones.

The store has apparently run out of stock – no surprise there – and it remains to be seen whether the approach takes off elsewhere. How does “bankrupted by Windows Phone” sound?

Via Slashgear

Read more about: Windows Phone

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17 comments

blizzard7  Mar. 28, 2012 at 19:42

Would be awesome if this was over here. Pop into CeX, get the crappiest internet-enabled phone you can find, exchange, PROFIT!

Pondlife  Mar. 28, 2012 at 19:51

Got a few lying around tbh, must be getting them to get contracts surely?

JanSt / MOD  Mar. 28, 2012 at 20:01

Got a few lying around tbh, must be getting them to get contracts surely?
Yeah, gotta be a catch - 36 months contract, and you have to buy MS Office ;)

Pondlife  Mar. 28, 2012 at 20:07

Actually reading the linked article there isn't. They really are just giving away phones for people to sell lol

matt101101 / MOD  Mar. 28, 2012 at 20:07

If there's no (big) catch, I may well have to get myself a WP device if the scheme comes to the UK.

Pondlife  Mar. 28, 2012 at 20:13

I think we all would. And then off to CEX with it. Sounds like a one off thing though really

jmarcelino  Mar. 28, 2012 at 20:34

Hahah they've been doing similar things for the past months.

If you just suggest to them you're looking to do a game for WP they'll give a whole lot of phones :)

Don't worry about the shop going bankrupt though, Microsoft has plenty in the bank to bankroll the whole thing.

They've also just thrown $24 million at a WP7 app development education program:

http://www.dailytech.com/Microsoft+Nokia+to+Launch+24M+AppCampus+Program+for+Windows+Phone+App+Development/article24302.htm

Maybe someone is interested. It's in Finland, but I think they even pay you something to go there. I'll dig up more info.

Treab  Mar. 28, 2012 at 20:41

dont suppose i could trade in my old 29.99 wap phone for one do ya...

blizzard7  Mar. 28, 2012 at 20:45

If you fly to USA and queue up, I don't see why not.

bettsy  Mar. 28, 2012 at 21:31

Another scream of desperation from Microsoft to get people to use their products. Instead of these silly PR events, they should probably put more focus into the actual reasons why no one is using their OS.

Anarchist  Mar. 28, 2012 at 23:12

Another scream of desperation from Microsoft to get people to use their products. Instead of these silly PR events, they should probably put more focus into the actual reasons why no one is using their OS.

And what exactly are they then? Wait, there aren't really any, just fanboys already tied in with their favourite brands that they need to convert - which is never an easy thing.

Apple, Android, Blackberry - the only thing they all share is how rabidly obsessed all their customers are, for some bizarre unknown reason.

Pondlife  Mar. 28, 2012 at 23:23

Judging by the rapidly decreasing market share of blackberry I think that most have been converted. Besides they should be getting a lot of the old Nokia fanboys now but don't seem to be.
Hope someone can tell me which one I'm rapidly obsessed by

Anarchist  Mar. 28, 2012 at 23:26

Judging by the rapidly decreasing market share of blackberry I think that most have been converted. Besides they should be getting a lot of the old Nokia fanboys now but don't seem to be.
Hope someone can tell me which one I'm rapidly obsessed by


You sound like a Sony obsessive. Think you're better than everyone else with your fancy Sony styling, but its still just the same as every other f**king thing but with a shiny case.

Pondlife  Mar. 28, 2012 at 23:37

Wild judgemental guesswork with no foundation, nice work. Wrong but nice work.

satchef1  Mar. 28, 2012 at 23:42

Thing is, it doesn't really matter if people are selling them on. The aim is to get more people using Windows Phone handsets. If you pop the phone on eBay and someone buys it, that's still a new WP customer. The only danger is that Microsoft succeed at devaluing their product. It doesn't matter too much while they're using cheap hardware, but what happens when multicore and high-res support come at the end of the year?

matt101101 / MOD  Mar. 28, 2012 at 23:48

Judging by the rapidly decreasing market share of blackberry I think that most have been converted. Besides they should be getting a lot of the old Nokia fanboys now but don't seem to be.
Hope someone can tell me which one I'm rapidly obsessed by


You sound like a Sony obsessive. Think you're better than everyone else with your fancy Sony tyling, but its still just the same as every other f**king thing but with a shiny case.


Troll alert *alarm sound*

CTPAHHIK  Mar. 29, 2012 at 14:30

I still have Windows 6.1 phone around, anyone want to trade? 8)

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