Microsoft feels ‘very good’ about the Surface

Microsoft feels ‘very good’ about the SurfaceM$ ruffled many a feather when it announced it’d enter the tablet hardware arena with the Microsoft Surface, but you’d be forgiven for wondering if it was all worth it, given the slow start and modest sales figures.

Absolutely! That’s the answer from Craig Mundie, Steve Ballmer's senior advisor. Well, he was hardly gonna say it was a huge mistake, was he?

Speaking at this week’s Microsoft TechForum, Craig has spewed forth many a Surface-related word, ably relayed by The Verge.

"One of the big challenges that the company faced in the last couple of years was just the question of, would there be a very high quality physical device that would go up against Apple?"

Since we’re talking about tablets, the answer is: no, not really. Unless you count the Google Nexus 7. Which is less than half the price of the full-sized iPad.

Craig continues: "We set out to prove with Surface that you can do that. I think that certainly people have acknowledged that."

Sorry, who has acknowledged that the Microsoft Surface is a challenger to the iPad? Steve Ballmer? Craig Mundie?

"It turns out it's expensive to build one of these premium grade products. You had to be willing to front the money to make that work," reveals Mundie. "We were willing to do that, so we could build one of these things and I think we feel very good about that."

Yeah, I’m willing to bet Tim Cook et al feel a whole lot better about the iPad.

Read more about: Microsoft Surface RTWindows 8

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7 comments

JanSt / MOD  Mar. 8, 2013 at 12:06

"It turns out it's expensive to build one of these premium grade products. You had to be willing to front the money to make that work,"

I hear Oslo on line 2... Oh wait, no: that's the church bells!
The man is a miracle.

Pondlife  Mar. 8, 2013 at 15:21

Guess they weren't willing to front the money to make the premium product..

JanSt / MOD  Mar. 8, 2013 at 16:22

Hahaha!
Where do I put my sarcasm?

jontop  Mar. 8, 2013 at 22:26

the surface **** all over the pad

Pondlife  Mar. 9, 2013 at 12:19

....And yet no one wants one

Pondlife  Mar. 9, 2013 at 12:23

betamax **** on vhs...

JanSt / MOD  Mar. 9, 2013 at 12:30

betamax **** on vhs...

Totally...

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