M$ ruffled many a feather when it announced it’d enter the tablet hardware arena with the Microsoft Surface, but you’d be forgiven for wondering if it was all worth it, given the slow start and modest sales figures.
Absolutely! That’s the answer from Craig Mundie, Steve Ballmer's senior advisor. Well, he was hardly gonna say it was a huge mistake, was he?
Speaking at this week’s Microsoft TechForum, Craig has spewed forth many a Surface-related word, ably relayed by The Verge.
"One of the big challenges that the company faced in the last couple of years was just the question of, would there be a very high quality physical device that would go up against Apple?"
Since we’re talking about tablets, the answer is: no, not really. Unless you count the Google Nexus 7. Which is less than half the price of the full-sized iPad.
Craig continues: "We set out to prove with Surface that you can do that. I think that certainly people have acknowledged that."
Sorry, who has acknowledged that the Microsoft Surface is a challenger to the iPad? Steve Ballmer? Craig Mundie?
"It turns out it's expensive to build one of these premium grade products. You had to be willing to front the money to make that work," reveals Mundie. "We were willing to do that, so we could build one of these things and I think we feel very good about that."
Yeah, I’m willing to bet Tim Cook et al feel a whole lot better about the iPad.