Well all knew it was coming, and at some point last night – while we were all drooling into our pillows – Microsoft unveiled the first Lumia handset to omit the good Nokia name. Goodnight, sweet Finnish prince.
Yep, it’s a new dawn with Microsoft all the way, and the first Nokia-less Windows Phone handset, the Lumia 535, is emphatically entry-level, perhaps coming in below the £100 mark.
Despite the lack of Nokia branding – and the presence of a Microsoft logo above the display and on the back, this is unmistakably a Lumia phone, largely thanks to those bright plastic cases. There’s a choice of green, cyan, orange, black or white.
As the Microsoft Lumia 535 name suggests – remember: the higher the number, the better the specs – this is far from a flagship phone, and will instead service entry-level consumers.
Microsoft Lumia 535 specs include a 5in qHD display (that’s lower-case ‘q’, so 960 x 540), Qualcomm Snapdragon 200 processor, 1GB of RAM, 8GB internal storage (welcoming up to 128GB via microSD), 5MP cameras – front and back, and of course Windows Phone’s Cortana personal assistant.
There's no 4G connectivity on the Microsoft Lumia 535, unfortunately, but you do get an LED flash with that 5MP rear camera.
With an RRP of €110, the Microsoft Lumia 535 will likely cost around £100 at launch – whenever that might be. The phone will arrive in Russia, China and India later this month (big entry-level territories), with Europe following at… some point.