What Microsoft did next: an own-brand Windows Phone Apollo smartphone?

What Microsoft did next: an own-brand Windows Phone Apollo smartphone?Microsoft may only just have made its tablet ambitions known with the announcement of the Windows 8-powered Surface, but analysts are already speculating over what the company's next move in the mobile space will be.

Well, according to long-time Microsoft watcher Rick Sherlund of Noruma, that next move will be an own-brand smartphone to cuddle up next to its debut tablet.

The arrival of the Surface has unsurprisingly been a big talking point this week, but it had to give up some of the spotlight to make way for Windows Phone 8 Apollo, which also became official in what has been a busy week for the software giant.

But with the Surface now out of the bag and both Windows 8 and Windows Phone 8 getting ready to be released into the wild, Sherlund suggests Microsoft is now switching its attention to an in-house Apollo-fuelled smartphone.

“Our industry sources tell us that Microsoft may be working with a contract manufacturer to develop their own handset for Windows Phone 8,” Sherlund wrote in a note to investors.

“It is unclear to us whether this would be a reference platform or whether this may be a go-to-market Microsoft-branded handset.”

For its part, Microsoft isn't giving anything away, though its decidedly open-ended comment that it is a “big believer in our hardware partners and together we're focused on bringing Windows Phone 8 to market this year” falls a long way short of being an actual denial.

If the rumours are indeed true we can only hope Microsoft has learned something from the appallingly ill-conceived KIN duo that made a fleeting appearance on the scene last year before swiftly disappearing again not long after.

Via TechRadar

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8 comments

matt101101 / MOD  Jun. 23, 2012 at 14:53

M$ Kin...*shudder*

JanSt / MOD  Jun. 23, 2012 at 15:47

I loved the little munch-kin... great phone.

matt101101 / MOD  Jun. 23, 2012 at 15:52

I loved the little munch-kin... great phone.
Don't even joke about it, that's the only device ever to have failed more epically than the HP TouchPad :p.

Treab  Jun. 23, 2012 at 16:10

I loved the little munch-kin... great phone.
Don't even joke about it, that's the only device ever to have failed more epically than the HP TouchPad :p.


matt this is jan... hes not joking... tbh the kin looks alright it was just crap... these days though smartphone design.. is... defo... easier... a brick with a 4-5" screen.. thanks ;)

JanSt / MOD  Jun. 23, 2012 at 16:27

I loved the little munch-kin... great phone.
Don't even joke about it, that's the only device ever to have failed more epically than the HP TouchPad :p.


matt this is jan... hes not joking... tbh the kin looks alright it was just crap... these days though smartphone design.. is... defo... easier... a brick with a 4-5" screen.. thanks ;)


Treab is right, as always. The Kin was genius :D Apple or Samsung could never build that KINd of complex simplicity and fail.

Treab  Jun. 23, 2012 at 17:25

I loved the little munch-kin... great phone.
Don't even joke about it, that's the only device ever to have failed more epically than the HP TouchPad :p.


matt this is jan... hes not joking... tbh the kin looks alright it was just crap... these days though smartphone design.. is... defo... easier... a brick with a 4-5" screen.. thanks ;)


Treab is right, as always. The Kin was genius :D Apple or Samsung could never build that KINd of complex simplicity and fail.


i dunno apple did make the newton ;)

matt101101 / MOD  Jun. 23, 2012 at 17:33

I loved the little munch-kin... great phone.
Don't even joke about it, that's the only device ever to have failed more epically than the HP TouchPad :p.


matt this is jan... hes not joking... tbh the kin looks alright it was just crap... these days though smartphone design.. is... defo... easier... a brick with a 4-5" screen.. thanks ;)


Treab is right, as always. The Kin was genius :D Apple or Samsung could never build that KINd of complex simplicity and fail.


i dunno apple did make the newton ;)

Fair point, not an Apple high point :p.

Treab  Jun. 23, 2012 at 17:36

I loved the little munch-kin... great phone.
Don't even joke about it, that's the only device ever to have failed more epically than the HP TouchPad :p.


matt this is jan... hes not joking... tbh the kin looks alright it was just crap... these days though smartphone design.. is... defo... easier... a brick with a 4-5" screen.. thanks ;)


Treab is right, as always. The Kin was genius :D Apple or Samsung could never build that KINd of complex simplicity and fail.


i dunno apple did make the newton ;)

Fair point, not an Apple high point :p.


we were soo close.. so close to seeing apple bankrupt ;)

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