Windows Phone 7 has yet to make much of an impact, and Microsoft has admitted as much, with Ballmer recently saying: "We haven’t sold quite as many as I would have liked in the first year."
It’s make or break time with Nokia’s imminent arrival, and Microsoft is reportedly pumping a whopping £28 million into Mango advertising.
Nokia is expected to get the lion’s share of that figure, in the region of £20 million, while Samsung is expected to receive an £8 million advertising boost.
“Microsoft is funding a massive campaign with Nokia across every single media you can imagine,” says one source, quoted on Mobile Today. “It’s the last roll of the dice for them. They must go big, bad and boldly. Microsoft is desperate to kick the hell out of Android. If they can get across how amazing Mango is they could really crack it this time.”
Nokia’s first Windows Phone 7 effort is expected to be the Sea Ray. Or maybe the Sabre. Or the Ace. We’re hoping to find out for sure at Nokia World, which gets underway on October 26.
Samsung, meanwhile, will follow up the Samsung Omnia 7 (a Windows Phone 7 launch handset) with the Samsung Omnia W.