Microsoft pumping £28m into Nokia and Samsung WP7 advertising

Microsoft pumping £28m into Nokia and Samsung WP7 advertisingWindows Phone 7 has yet to make much of an impact, and Microsoft has admitted as much, with Ballmer recently saying: "We haven’t sold quite as many as I would have liked in the first year."

It’s make or break time with Nokia’s imminent arrival, and Microsoft is reportedly pumping a whopping £28 million into Mango advertising.

Nokia is expected to get the lion’s share of that figure, in the region of £20 million, while Samsung is expected to receive an £8 million advertising boost.

“Microsoft is funding a massive campaign with Nokia across every single media you can imagine,” says one source, quoted on Mobile Today. “It’s the last roll of the dice for them. They must go big, bad and boldly. Microsoft is desperate to kick the hell out of Android. If they can get across how amazing Mango is they could really crack it this time.”

Nokia’s first Windows Phone 7 effort is expected to be the Sea Ray. Or maybe the Sabre. Or the Ace. We’re hoping to find out for sure at Nokia World, which gets underway on October 26.

Samsung, meanwhile, will follow up the Samsung Omnia 7 (a Windows Phone 7 launch handset) with the Samsung Omnia W.

Read more about: Windows Phone

Add a comment

sicknote  Oct. 15, 2011 at 20:53

£28M is a drop in the ocean for a mobile advertising campaign.

robk71  Oct. 16, 2011 at 00:37

Sales staff are going to have to push the platform pretty hard.
I'd like to give mango a try, but with only three new phones launched so far that I can think of (Htc Radar and Titan and a new Samsung omnia- something or other),there is not much of a range of phones to choose from. Even if Nokia get their act together and release something be for Christmas, there will still be less than ten new handsets to promote what is essentialy a rebranded and revamped new operating system.
As I said, I want to give mango a go, I want it to work, Android and ios need the competition for a healthy marketplace (to benefit consumers and technical development). However untill the phone manufacturers genuinely start to back mango and produce a decent range of phones to choose from, the general public will stay away in droves.

JanSt / MOD  Oct. 16, 2011 at 10:32

I agree, ...partly. I don't believe we necessarily need another 500,000 apps, though. But iOS and Android do need competition. I'd like a high-end device like the SGS2 that comes with a high-end build.
The wimpy plastic covers, and faux metal decorations do not inspire trust. Yes, the SGS2 is better built than the SGS, but it doesn't feel flagshippy. The Htc Legend was the last Android device that impressed me in that regard. It was also the last Android device that got me safely through a day batterywise (without fiddling).
Purely based on quality construction, there is no Android equivalent of an E71, N8 or X7...
Those are devices you can drive a nail into a wall with.

I don't think Android needs competition that is the same. It needs competition that is different. Android's Market is bloated - like an x-factor audition.

Nokia's WP devices may win in terms of construction quality, but what Android or Symbian fan will sacrifice functionality for smoothness? No personalisation, no mass storage, a relatively useless email client etc etc... With Zune and then some, WP is competing with the iPhone 3GS, not with the more open Android and Symbian 3^.

It's ironic that the last Symbian devices rock USB-on-the-go for extra convenient file transfer, while Nokia's new WP devices will have you use bloat like Zune to sync 1 song.

I have to admit I'd rather queue for an iPhone than take a free WP7 device, and I am not kidding. I have come to realise that Nokia should have joined Android, while exploring a merging of Meego and Symbian. Well...I'll have a coffee now, and my opinion may totally change in 10 minutes. :p

Betas  Oct. 16, 2011 at 15:54

Have to agree with Jan. Have played around with my friends Omnia with Mango quite a lot and whilst it is aesthetically pleasing on the UI front, it lacks a lot for me as Symbian user. The Nokia build quality made me stay with Symbian and the Belle update should please most who don't like the UI. For me, customisability and openeness in a Nokia far outstrips the need for a glossy phone that is closed.


You don't need an account to comment. Just enter your email address. We'll keep it private.