The past couple of weeks have seen Nokia's first two Windows Phone 8 devices unveiled, as well as Samsung's ATIV S. We're expecting HTC to show its hand next week, while Sony Mobile has hinted at jumping on board the WinPho 8 bandwagon too.
So with actual devices being announced and shown off to the general public, the Windows Phone 8 software is obviously finished, right? Think again.
Microsoft may be the picture of serenity from the outside right now, but behind closed doors it's frantically racing at breakneck speed to get Windows Phone 8 ready on time, insider sources have revealed to The Verge.
WinPho 8 was originally scheduled to launch early next month, but now it seems October 29 is the target launch date, which will see the first WP8 devices only surfacing in November.
The delays have already had a significant impact. Both Nokia and Samsung were instructed not to let the tech press get too close a look at the next-generation OS at their respective device launches, not because it didn't want the OS' unannounced features revealed (as was claimed at the time), but because those features actually weren't there yet.
It also sheds some light on why Nokia failed to announce a firm release date for the Lumia 920 and Lumia 820 when they were unveiled. Simply put, there wasn't one.
The Verge's sources claim the delay isn't down to just one single issue, but rather a number of unexpected bugs and glitches that have cropped up during testing. HTC, we're told, has had particular difficulty in getting the software to play nice with its mobile hardware – which explains why it's a couple of weeks behind Nokia and Samsung in announcing its new WP8 product line.
As things stand, the October 29 launch is still on, but only just, and Microsoft is in the uncomfortable position of knowing that even a minor issue could prove a deal-breaker at this stage of the game.