Microsoft has thus far sold just 1.5m units of its Surface RT and Surface Pro tablet, according to US news service Bloomberg.
Quoting a trio of insiders who preferred to remain anonymous, it said Surface RT sales were just the other side of a million at this point, while the premium Surface Pro was sitting at around 400,000 units sold.
The “people with knowledge of the company’s sales” preferred not to be named since actual sales have yet to be made public, and when you hear the figures it's not hard to understand one of the reasons why.
Considering the pricier Surface Pro only launched a month or so ago (and still isn't available in the UK), that 400,000-odd figure isn't really a tragedy.
But there's no question the Surface RT's reception has been a bit of a disaster. A million sales since it first became available on October 26 just isn't good, even if initially it was only available directly from Microsoft and only in the US.
Before the Suface went on sale, after all, we were hearing talk of an initial production run of 3 to 5 million units. Maybe that happened, but if so a low percentage have landed in the hands of paying consumers.
To illustrate just how far the Surface has to go to match the popularity of the top-selling iPad, Apple's tablet sells a million units every four days or so. Yes, it's early days and all that, but that's a major difference.