Microsoft Surface: just 1.5m units sold so far

Microsoft Surface: just 1.5m units sold so farMicrosoft has thus far sold just 1.5m units of its Surface RT and Surface Pro tablet, according to US news service Bloomberg.

Quoting a trio of insiders who preferred to remain anonymous, it said Surface RT sales were just the other side of a million at this point, while the premium Surface Pro was sitting at around 400,000 units sold.

The “people with knowledge of the company’s sales” preferred not to be named since actual sales have yet to be made public, and when you hear the figures it's not hard to understand one of the reasons why.

Considering the pricier Surface Pro only launched a month or so ago (and still isn't available in the UK), that 400,000-odd figure isn't really a tragedy.

But there's no question the Surface RT's reception has been a bit of a disaster. A million sales since it first became available on October 26 just isn't good, even if initially it was only available directly from Microsoft and only in the US.

Before the Suface went on sale, after all, we were hearing talk of an initial production run of 3 to 5 million units. Maybe that happened, but if so a low percentage have landed in the hands of paying consumers.

To illustrate just how far the Surface has to go to match the popularity of the top-selling iPad, Apple's tablet sells a million units every four days or so. Yes, it's early days and all that, but that's a major difference.

Read more about: Windows 8Microsoft Surface ProMicrosoft Surface RT

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13 comments

JanSt / MOD  Mar. 15, 2013 at 10:06

I have no opinion to express... But get ready for Charles Clarke's ;)

mightyforest  Mar. 15, 2013 at 10:27

for the late arrival into the tablet market, quite high prices plus limited availability around the world i think they are pretty good figures.

JanSt / MOD  Mar. 15, 2013 at 10:33

Just seen a 3 week old RT sold for €350! Ouch

mightyforest  Mar. 15, 2013 at 10:47

i want a pro

Stelph  Mar. 15, 2013 at 10:49

Is that just in the US or worldwide?

mightyforest  Mar. 15, 2013 at 10:52

id say worldwide

JJPizza  Mar. 15, 2013 at 11:31

According to your article, Apple iPad sales per year are (1,000,000 / 4) x 365 = 91,250,000.
They do not sell 91,250,000 iPads per year. According to Wiki on their best year so far, they sold 58,100,000, which gives you 636,712 iPads sold every 4 days. Of course, if you take into account all iPad sales ever made that number averages out to a considerably smaller number.

Not to say that Microsoft haven't done a lousy job on the production and supply side, or that Apple isn't currently ahead in this game, but your article is obviously rubbish.

mrew42  Mar. 15, 2013 at 13:51

Pondlife  Mar. 15, 2013 at 14:10

for the late arrival into the tablet market, quite high prices plus limited availability around the world i think they are pretty good figures.

How much are they paying you? They really can do no wrong by you can they?

JanSt / MOD  Mar. 15, 2013 at 14:59

According to your article, Apple iPad sales per year are (1,000,000 / 4) x 365 = 91,250,000.
They do not sell 91,250,000 iPads per year. According to Wiki on their best year so far, they sold 58,100,000, which gives you 636,712 iPads sold every 4 days. Of course, if you take into account all iPad sales ever made that number averages out to a considerably smaller number.

Not to say that Microsoft haven't done a lousy job on the production and supply side, or that Apple isn't currently ahead in this game, but your article is obviously rubbish.

Or: Apple sold 1.7 million iPads per week in Q4 2012... Split hair much?

JanSt / MOD  Mar. 15, 2013 at 15:05

JJPizza, wikipedia's iPad entry isn't up-to-date. Q4 saw the launch of the iPad Mini. Whoosh - record sales. Nobody claimed Apple have always sold 1.7 million iPads per week. They did in Q4, though. So: by your own standards your comment is rubbish :p
Martin's article was not mainly about the iPad. And he vague-ified the iPad sales figures. Because NOBODY knows up-to-date figures EVER.

Pondlife  Mar. 15, 2013 at 15:32

Martin's article was not mainly about the iPad. And he vague-ified the iPad sales figures. Because NOBODY knows up-to-date figures EVER.

But then we don't really know figures for this either

JanSt / MOD  Mar. 15, 2013 at 20:02

go figure :p

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