Microsoft Surface Pro on sale in the UK by end of May

Microsoft Surface Pro on sale in the UK by end of MayMicrosoft has finally revealed when its Windows 8-fuelled Surface Pro tablet will go on sale in the UK, 10 months after first announcing it.

The Surface Pro will be touching down on local shores by the end of next month as part of a broader rollout of both the premium Microsoft slate and the more entry-level Surface RT.

The Surface RT has already been available in the UK for a few months now, and by the time Korea and Malaysia are given the nod at the end of June it'll be available in a total of 29 markets.

But with sales allegedly well below what Microsoft was hoping for, Microsoft has a lot riding on the Surface Pro's reception now that it's expanding beyond the US, Canada and China – the only three markets it's appeared in so far.

The UK is listed alongside Australia, Austria, Belgium, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Luxembourg, New Zealand, the Netherlands, Norway, Portugal, Spain, Sweden, and Switzerland as next to get the Surface Pro, with more countries to follow in due course.

“The enthusiasm for Surface has been fantastic... in fact, one of our biggest challenges has been keeping our 128GB Surface Pro in stock,” Microsoft's blog post on the subject gushes.

“To those of you who have pressed for information – please understand that before making these announcements we make sure that we have the volume of devices in place and alignment with our retail partners to do each launch well.”

We certainly hope so, after all the last day of May will be 345 days since the Microsoft Surface was first announced. Just how well do they need the launch to go?

Read more about: Windows PhoneMicrosoft Surface Pro

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JanSt / MOD  Apr. 24, 2013 at 00:11

That noise... 5 people marking their calendars :p

SpeedyG  Apr. 24, 2013 at 09:00

Microsoft should realise they're not as relevant as they used to be.

I don't expect the Pro to get beyond a useful niche role for professionals with more money (than sense)

JanSt / MOD  Apr. 24, 2013 at 10:06

Microsoft should realise they're not as relevant as they used to be.

I don't expect the Pro to get beyond a useful niche role for professionals with more money (than sense)

Well, they are still as 'relevant' - but relevant never sold... cool and whatnot are what sell and raise profile. Laptops and desktops are now taken for granted. What they can do - mostly taken for granted (except for heavy gaming and special graphics and sound applications)...
People's use has changed. Mobile devices 'rule' - or so it seems. Yes, I find myself often sitting near a laptop but I use my phone or my OH's iPad to reply to emails etc. But I still rely on my laptop. In fact: all the rooting and jailbreaking and cool syncing and straming... not happening without PCs, a few Macs and some Linux machines.
But nobody talks about it. They are just 'there'. Advertising, media - the phone and tab are the thing.
Microsoft's (and Pc makers') problem isn't lack of relevance. It's too much relevance. And people stick with what they know for those must-do chores. Mobile gadgets, on the other hand, still seem to offer something 'new', something convenient, something exciting.
Something worth going to a bit of trouble for... And unlike the desktop machine you can show off your mobile gadget. And there: the show-off highlights of our mobile gadgets are mostly their most irrelevant features; but they sure look cool or feel cool for 10 minutes. Hover touch, Siri, tilting 3D maps, panorama shots - whatever: they are not relevant, but wow, hey, will you look at this! NFC, e.g., when the first phones shipped with it: wow. Suddenly reviewers deducted stars if a phone didn't have NFC even though there was nothing to do with it.
Relevance? Many many smartphone reviews these days do NOT mention call quality, contacts handling etc - but they are the relevant bits that really get to people.
And there we meet MS again: they tried tp become faux-relevant with Win 8 - mobile style UI etc... and they sacrificed the truly relevant: workflow, familiarity etc...
Win 8 would have been more successful had they not tried to become cool and instead make the relevant just a tad more cooler.


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