Microsoft Surface RT might only hit 60% of 2012 sales forecast

Microsoft Surface RT might only hit 60% of 2012 sales forecastYesterday we heard that sales of the Microsoft Surface RT had begun “modestly” – in CEO Steve Ballmer’s own word.

In similar news, we’re told that the Microsoft Surface RT is set to face a tough time over the Christmas period, and might ultimately achieve just 60% of forecasted sales for 2012.

That’s the story according to our favourite eastern rumourmongers at DigiTimes, crediting – who else? – “sources from upstream component suppliers”.

As we were saying yesterday, the Microsoft Surface RT runs a stripped down version of Windows 8 with no backwards compatibility, and the tablet is reliant upon content from the Windows Marketplace.

Indeed, it’s not just the Microsoft Surface RT that’s expected to struggle. Other manufacturers offering ARM-based Windows 8 tablets face a lofty disadvantage in terms of “price/performance ratio”.

The anonymous sources reckon vendors selling Intel-based Windows 8 tablets will benefit, so it’s not all bad news for Microsoft. Hey, at least jaded consumers aren't going out and buying iPads instead.

Of course, we’re still waiting for a concrete Microsoft Surface Pro release date. Having it on shelves in time for the Christmas buying frenzy might’ve been an idea, but that ain’t gonna happen.

Read more about: Microsoft Surface ProMicrosoft Surface RTWindows 8

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6 comments

JanSt / MOD  Nov. 13, 2012 at 12:25

I was in a PC store on Sunday... half the display lappies had Win 8, half Win 7.
Guess which ones people spent more than 5 confused seconds with?

lcurdie / MOD  Nov. 13, 2012 at 12:47

I really enjoy the idea of you lurking in the shadows of shops and observing consumer habits.

Stelph  Nov. 13, 2012 at 13:31

Im assuming the PC store wasnt a currys since they tend to stock some of the dreaded Fridges

JanSt / MOD  Nov. 13, 2012 at 13:31

Im assuming the PC store wasnt a currys since they tend to stock some of the dreaded Fridges hahaha

JanSt / MOD  Nov. 13, 2012 at 13:32

I really enjoy the idea of you lurking in the shadows of shops and observing consumer habits.
hahaha yeah, I do that. I consider a BA in sociology gives me license to do so?! :p

lcurdie / MOD  Nov. 13, 2012 at 13:47

I really enjoy the idea of you lurking in the shadows of shops and observing consumer habits.
hahaha yeah, I do that. I consider a BA in sociology gives me license to do so?! :p

Absolutely!

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