Microsoft Surface RT sold just 1 million units in Q4 2012?

Microsoft Surface RT sold just 1 million units in Q4 2012?There’s been no shortage of negativity surrounding Microsoft Surface RT sales, with early claims that it might hit just 60% of its 2012 forecast. Even Steve Ballmer conceded that the Surface had gotten off to a “modest” start.

Presumably having compiled lots of graphs and pie charts and stuff, UBS analyst Brent Thill has decided to lower his Microsoft Surface RT Q4 2012 sales figure from 2 million to just 1 million. Ouch.

Well, that 1 million figure is at least higher than the 500,000 to 600,000 predicted by US brokerage firm Detwiler Fenton.

The Fentonites criticised the Microsoft Surface RT’s price, distribution channels, and general quality, ultimately concluding that Team Ballmer’s tablet strategy was in “disarray”.

Brent also cites narrow distribution as a problem, noting that the Microsoft Surface RT was only sold through MS stores.

There are also inevitable comparisons to the you-know-what (yeah, the iPad), which is estimated to have shifted 20 million units over the holiday quarter - thanks to the new iPad mini and iPad 4.

However, on the plus side, Brent is optimistic about the Intel-fuelled Microsoft Surface Pro (which runs full-fat Windows 8), and expects it’ll provide a viable corporate alternative to the iPad.

via: Business Insider

Read more about: Microsoft Surface ProMicrosoft Surface RTWindows 8

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9 comments

JanSt / MOD  Jan. 15, 2013 at 16:03

“When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was,” Samsung Executive Mike Abary was quoted as saying by The Verge

Samsung on why they won't be launching Win RT devices (just like Acer...)

Pondlife  Jan. 15, 2013 at 16:35

So it could be rather less than the just 1m guesstimate.
Mind you such guesswork makes for tedious reading although that's Playbook sales levels if the lower figure is right...

Given that MS were the only ones selling them they should be able to provide actual figures, but I guess that wouldn't be helpful for sales..

mightyforest  Jan. 16, 2013 at 10:42

problem is everyone already had an ipad/droid device so it was only going to appeal to the small masses. and here in the uk or even the world distribution of the device could of been a lot better. As far as i know we havent got the mocrosoft stores like the usa. People like to see and play before committing and as far as i know we missed that here in the uk. Obviously this hasnt helped sales. Only recently has John lewis started selling the device. I hate exclusivity, i saw it with the nokia 920 which again hurt sales

JanSt / MOD  Jan. 16, 2013 at 10:45

Here's the good news:
It's the top Windows 8 device according to AdDuplex at least http://news.softpedia.com/news/Here-s-a-Sign-that-Microsoft-Surface-RT-May-Actually-Be-a-Hit-321459.shtml

Pondlife  Jan. 16, 2013 at 13:15

problem is everyone already had an ipad/droid device so it was only going to appeal to the small masses. and here in the uk or even the world distribution of the device could of been a lot better. As far as i know we havent got the mocrosoft stores like the usa. People like to see and play before committing and as far as i know we missed that here in the uk. Obviously this hasnt helped sales. Only recently has John lewis started selling the device. I hate exclusivity, i saw it with the nokia 920 which again hurt sales

That's a nonsense or they wouldn't have sold so many ipads/android devices in the same time that ms was failing to sell many surfaces. We don't have MS stores here it's true but if it was flying off the shelves in the US where they do they'd still have larger sales volumes. They must have assumed they could sell enough like that..

Here's the good news:
It's the top Windows 8 device according to AdDuplex at least http://news.softpedia.com/news/Here-s-a-Sign-that-Microsoft-Surface-RT-May-Actually-Be-a-Hit-321459.shtml


7,400 other models lol. And you say about android being on a lot of different devices...
So going by those figures and if the million units is right 1m/7.6x100 Windows 8/rt is on just 13.2m devices right now...

mightyforest  Jan. 16, 2013 at 13:44

surely that includes every desktop pc?

JanSt / MOD  Jan. 16, 2013 at 13:56

Yeah, and every tiny little variant - you know: how a hundred places sell an Acer model all with a slightly different model ID because of different RAM/processor/battery combo...

Pondlife  Jan. 16, 2013 at 14:00

Well not every desktop pc as hardly any are on w8 it seems...

mightyforest  Jan. 16, 2013 at 14:08

well 2 in my house are :)

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