There’s been no shortage of negativity surrounding Microsoft Surface RT sales, with early claims that it might hit just 60% of its 2012 forecast. Even Steve Ballmer conceded that the Surface had gotten off to a “modest” start.
Presumably having compiled lots of graphs and pie charts and stuff, UBS analyst Brent Thill has decided to lower his Microsoft Surface RT Q4 2012 sales figure from 2 million to just 1 million. Ouch.
Well, that 1 million figure is at least higher than the 500,000 to 600,000 predicted by US brokerage firm Detwiler Fenton.
The Fentonites criticised the Microsoft Surface RT’s price, distribution channels, and general quality, ultimately concluding that Team Ballmer’s tablet strategy was in “disarray”.
Brent also cites narrow distribution as a problem, noting that the Microsoft Surface RT was only sold through MS stores.
There are also inevitable comparisons to the you-know-what (yeah, the iPad), which is estimated to have shifted 20 million units over the holiday quarter - thanks to the new iPad mini and iPad 4.
However, on the plus side, Brent is optimistic about the Intel-fuelled Microsoft Surface Pro (which runs full-fat Windows 8), and expects it’ll provide a viable corporate alternative to the iPad.
via: Business Insider