A change is as good as a break, so they say, and Microsoft certainly doesn't have time for a break right now what with two OSes to finish and the Surface tablet to somehow cobble together.
So change it is, and it's a predictable one too since we heard it would be happening a month ago already: the Marketplace app store has officially been renamed the Windows Phone Store.
Of course a rebranding exercise isn't worthy of the name unless it brings with it a new colour scheme, a layout rejig and some usability enhancements, and the WPS (not sure that's going to take off) ticks all three boxes.
The biggest and most welcome improvement comes to the in-store search tool, which is now powered by Bing and is able to recommend related apps, search by genre and work around spelling mistakes.
The app lists have also been rejigged, and you can now check out Top Free, Top Paid, New+Rising and Best Rated lists. Content filtering has been improved too, and it's now easier to flag apps you feel are inappropriate.
Microsoft writes on the Windows Team Blog that the changes are “just the beginning” (obviously) and as we speak Windows Phoners in Australia and New Zealand are being upgraded to their new-look Store in the first step of an incremental upgrade process that should be complete in the next couple of weeks.