Nokia is taking a huge gamble by backing Windows Phone 7 as its “primary smartphone platform”, and despite a swaggering “first real Windows Phones” attitude with the Lumias, there’s not much to separate Nokia’s offerings from those of the other WP7 OEMs.
However, Stephen Elop had a word with Pocket-lint at CES, and was keen to stress that the Finns are far from a silent partner. Indeed, Microsoft’s Bing Maps is about to be painted a nice shade of Nokia.
"You'll starting seeing the word 'Nokia' on a map that you get from Microsoft properties over a period of time," Elop explained, possibly over a game of roulette in which he put all of his chips on one number. See what I did there?
"Part of the relationship we established with Microsoft is that we are clearly placing a bet on the Windows Phone platform. [In return] they are placing a bet on our location-based platform: mapping, navigation and so forth," continued Elop.
"In the time ahead, what you will see is, across all the Microsoft properties including Bing maps, more and more work will be done by Nokia."
For months, analysts have been predicting that – despite a decidedly lacklustre early showing – Windows Phone 7 will take second place by 2015. Indeed, those predictions were reiterated this week. Meh. We’re not convinced.